Building a counseling practice can be easy.
I was working a day job and dreaming of full time private practice for years. As a trained therapist and certified life coach I tried lots of marketing ideas to get clients in the door.
I was a great therapist in session, but just couldn't figure out how to reach the right clients.
I had a trickle of great clients coming in- but certainly not enough to pay the bills.
I kept a day job to make ends meet, always dreaming of leaving for a full and sustainable therapy practice.
And I hated that day job.
I knew I needed to market my work, but like so many other healing practitioners,
I was scared to put my work out there.
I worried my colleagues would lose respect. I didn't want to oversell my skills.
I was scared I would turn off potential clients. I didn't want to sound too salesy.
I stressed out about saying too much and not enough and I wrote and re-wrote and edited and re-wrote myself in circles.
I thought I would get in trouble with my licensing board.
And let's face it- I'm a therapist, not a business person. I chose this profession partially because all that inauthentic business-world stuff was SUCH a huge turn-off.
Truly, the list of worries was endless.