Clients choose therapists who understand them.
Therapists who clients believe can help get more referrals and land new clients. All too often counseling practice websites speak more to projections of ourselves than the needs of clients who are seeking us.
Use this week's website tweak to speak directly to your client at the moment they are searching for therapists in your area. To receive more in this series of simple 5 minute website tweaks for therapist sites in your inbox click here.
Get in your client's head
Imagine your dream client at the moment they are searching for a therapist. What are they hoping for? What do they want to have happen?
Odds are, if you know this client well, you know their answer. Take a moment to review your site- are you connecting with your client? Are you clearly demonstrating understanding in a way they can read?
You can demonstrate understanding by asking questions ("Are you hoping for more space in your relationship?"), writing blogs (10 Ways to Relax this Week), and outlining your services as they connect to your client's hopes.
I offer website reviews as a part of my coaching work with therapists in private practice. If you would like me to take a look at what you're doing and help you grow your practice click here to schedule a free consultation.
If you want to join a community of supportive therapists in private practice and chat about authentic marketing, click here to connect to our private Facebook group for mental health practitioners.
Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.
Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media.
Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.