Coming up with fresh and engaging content for a site can be a real challenge. Two important mindshifts really helped me get mine up and running.
What to know before writing for your private practice site
First, it's important to remember a good website is a space of constant evolution- because you and your therapy practice are in constant evolution! This doesn't mean you have to keep re-writing it forever, but it does mean everything you write is a draft. You will continue to add material and edit over time.
Second there are a few pages that will get the most traffic on your counseling practice site, so you can concentrate your energy there and build on more content later. You really want to focus most on your home, about, and services pages. Make it as easy for clients to know what you offer and how to connect with you on these pages and you are more than halfway there!
A strong therapist website will prioritize these questions above all:
Make sure every potential therapy client who visits your site can answer these questions when they see your counseling website.
- Do you care?
- Can I trust you?
- Do you understand?
- Can you help me?
The Big Therapy Website Picture
Every page you share on a website for therapists should clearly answer these questions:
- How do I contact you?
- What do you want me to do? ("schedule a free consultation" or "download my free guide")
- Where are you located?
- What legal resources might I need here? (privacy, terms, and website disclosure information)
The Psychotherapy About Page
Don't get tricked here! This webpage isn't really about you- it's about how you can help!
- How does your training help me?
- How does your background influence what sessions look like?
- What can I expect from you?
- What is unique about you?
Therapist Services Pages:
Your future therapy clients want to know
- How much does your service cost?
- How long are your sessions?
- Where is your office?
- What days/hours do you offer sessions?
Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.
Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media.
Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.