website copy

Writing Effective Copy for Your Counseling Website: Share Your Hopes

Writing Effective Copy for Your Counseling Website

When creating an online presence (much like in our therapy sessions) it is essential to put the needs of clients first.

But all too often we create websites for us and our colleagues and we miss the important opportunity to create connection and trust with prospective clients.  

This is part of an on-going series to help you refine your counseling website copy to reach the right clients and create meaningful connections online- before they ever set foot in your office.  

If you want to continue the conversation about integrity-based (not salesy) marketing in private practice, join the Authentic Marketing for Therapists in Private Practice private facebook group to learn from like-minded supportive colleagues.

 

Take a look at your ongoing clients- the big successes.  Think about the growth and development you've seen in them and the changes that have developed over time.  What have you hoped for them?  What do you dream for them?

Take five minutes to free write (which means no editing, just free flow writing) on the question below.  Notice what comes up, how you feel, and what most of all what messages show up for your clients.

 
Counseling Website | Private Practice Website | Therapist Website
 

Your website is one place to share this kind of caring message with your clients.  You may not want to share your free write verbatim, but check in with yourself to see if the hopes you hold for clients are evident in your website copy.  

If they're clearly demonstrated on your site congratulations!  You're one step closer to reaching the right clients.  

If not, how can you tweak the copy to include more of your hopes for them?  Take a fre minutes this week to add in your hopes.  


About the Author:

After starting two successful private practices right out of graduate school, other therapists started calling on Gina Senarighi for marketing help.  

Today she coffers business coaching for health providers who want to build and online presence in private practice with authenticity.  Her business coaching clients appreciate her enthusiastic encouragement and unique ability to make the overwhelm of social media, blogging, and website writing easy to manage.  

Join her business coaching for therapists group, to find supportive community and efficiently fill your practice.  

 

25 Writing Prompts to Start Your Counseling Practice Website

Writing Prompts for Therapy Sites | Therapist Websites | Amplified Practice Business Coaching for Therapists

Getting the ball rolling when you start your DIY Counseling Website is not easy.  Most the clients I help with websites really struggle to create copy (writing on your website) that's engaging and clear for potential counseling clients.  

It is really easy to write boring uninspired copy using tons of jargon on a counseling site.  While it may be factual, it certainly isn't engaging for prospective therapy clients.  

Today's clients read your site- and when they do they aren't looking for the basic facts, they want to get a feel for your voice and they way you work.   

Use the website copy prompts below to get the creativity flowing.  If you can commit to spending five minutes free writing responses to each prompt they will help you clarify the messages you want to share online.  

If you want 1:1 help creating copy for your site schedule a consultation with me to see if I can help your new counseling practice grow in the direction of your dreams. 

  1. What I love about counseling...

  2. Why I started out in the field of mental health...

  3. Why I continue working as a therapist now...

  4. Three personal things I can share with clients without worrying about ethical concerns are...

  5. I went to school to learn...

  6. Counseling sessions with me are unique because...

  7. I believe psychotherapy can change people by...

  8. What I want clients to feel after working with me...

  9. I get inspired by clients who...

  10. The most incredible transformations I have seen in clients are...

  11. If I had to pick five words to describe my ideal clients they are...

  12. One truth I know about my ideal clients is...

  13. I know my clients really struggle with...

  14. When my client is up all night worrying, they're thinking...

  15. When my client daydreams about a better future they see...

  16. The change my client is seeking is...

  17. When my current clients describe counseling with me they say...

  18. My client's biggest concern is...

  19. My client's have already tried things to fix this problem.  They've tried...

  20. My client's greatest strength is...

  21. Most of my client needs to know...

  22. When we are done working together I hope my clients...

  23. Three resources I share most often are...

  24. My greatest hopes for long-term clients are...

  25. My work impacts the world by...

Try using these prompts and see how they help you re-imagine your website copy today.  

If you want a group of supportive professionals to bounce writing ideas off join the private Authentic Marketing for Therapists facebook group and share a sample!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.