therapist website

Writing Effective Copy for Your Counseling Website: Share Your Hopes

Writing Effective Copy for Your Counseling Website

When creating an online presence (much like in our therapy sessions) it is essential to put the needs of clients first.

But all too often we create websites for us and our colleagues and we miss the important opportunity to create connection and trust with prospective clients.  

This is part of an on-going series to help you refine your counseling website copy to reach the right clients and create meaningful connections online- before they ever set foot in your office.  

If you want to continue the conversation about integrity-based (not salesy) marketing in private practice, join the Authentic Marketing for Therapists in Private Practice private facebook group to learn from like-minded supportive colleagues.

 

Take a look at your ongoing clients- the big successes.  Think about the growth and development you've seen in them and the changes that have developed over time.  What have you hoped for them?  What do you dream for them?

Take five minutes to free write (which means no editing, just free flow writing) on the question below.  Notice what comes up, how you feel, and what most of all what messages show up for your clients.

 
Counseling Website | Private Practice Website | Therapist Website
 

Your website is one place to share this kind of caring message with your clients.  You may not want to share your free write verbatim, but check in with yourself to see if the hopes you hold for clients are evident in your website copy.  

If they're clearly demonstrated on your site congratulations!  You're one step closer to reaching the right clients.  

If not, how can you tweak the copy to include more of your hopes for them?  Take a fre minutes this week to add in your hopes.  


About the Author:

After starting two successful private practices right out of graduate school, other therapists started calling on Gina Senarighi for marketing help.  

Today she coffers business coaching for health providers who want to build and online presence in private practice with authenticity.  Her business coaching clients appreciate her enthusiastic encouragement and unique ability to make the overwhelm of social media, blogging, and website writing easy to manage.  

Join her business coaching for therapists group, to find supportive community and efficiently fill your practice.  

 

Counseling Website Inspiration: 15 of the Best Websites for Therapists

Counseling Website Inspiration: 15 of the Best Websites for Therapists

Finding Great Therapist Website Design Inspiration can be a Struggle...

When clients search for us they want to feel inspired, understood, or comforted.  But most therapist websites leave them confused and chilly.  

When I work with therapists to develop a website I want you to have strong mental health websites to draw inspiration from.  I often start with therapists by creating a vision board of aspirational sites.  But sometimes it's hard to find great inspiration.

The list below includes some of my favorites from around the web.   

If you're working with a website designer to create your own counseling website I highly recommend creating your own "sites I like" list.  Alongside it do include a few reasons you like the site to help the design team create something specific to you (you can see my examples here).

If you have any questions on this process,  please send me a message- I am happy to help you along!

Therapists Websites

Mitch Bacon, Ground PDX

http://groundpdx.com/

I love the warm brown tones and the simplicity in this page- "the therapist, "the yurt" it's approachable!

Jesse Johnson, Vital Collective

http://www.vitalcollective.com/

The black and white photography on this counseling webpage is really beautiful.

Gina Senarighi, Uncommon Love

http://www.uncommonlovepdx.com

I love that the black and white on this website is sexy- yet the photo of Gina chosen still feels professional and approachable.

Gina Senarighi, Amplified Good

http://www.amplifiedgood.com

The warmth of the colors on this site is great!  I set out to make this site approachable and fun and am really glad it worked!

The Angry Therapist

http://www.theangrytherapist.com/

This therapist's site speaks of general baddassery.  I love the name and motorcycle image.

Heidi Reeder

http://www.heidireeder.com/

I appreciate the logos and brightness of this counselor's website.


Group Practice Websites

Portland Therapy Center

http://www.portlandtherapycenter.com/

The logo on this site is warm and bright and manages to sync together many different therapists' work into one cohesive brand identity.

DBT Eastside

http://www.dbteastside.com

I am biased- I created this site.  But I love the warmth they chose for their colors coupled with modern lettering and custom logo work.  

Talk Space

http://www.talkspace.com/

This website makes it very clear they are offering online therapy- I think it would be very easy to use for prospective clients.

Open Path Collective

http://openpathcollective.org/

The clean and colorful logo on this site is really appealing to me.

 

Mental Wellness Counseling

http://www.mentalwellnesscounseling.com/

The bright imagery on this site is a little country and a little rock and roll.  I like how young this website feels.


Famous Mental Health Providers Websites

Teri Cole

https://terricole.com/

Teri is an expert in the field and has a strong established online presence.  This site is inviting and professional.

Brene Brown

http://brenebrown.com/

Brene is also very well known in the field of social work and organizational psychology.  This bright and airy webpage blends her work in both beautifully.  

John Gottman 

https://www.gottman.com/

The Gottman's recently updated their page to this more modern website design.  Their expertise is met with welcoming design.  

Dr. Julie Hanks

http://www.drjuliehanks.com/

Julie Hanks is a leader in the field for media and marketing among therapists in private practice.  Her site really highlights all her work.


About the Author:

After starting two successful private practices right out of graduate school, other therapists started calling on Gina Senarighi for marketing help.  

Today she coffers business coaching for health providers who want to build and online presence in private practice with authenticity.  Her business coaching clients appreciate her enthusiastic encouragement and unique ability to make the overwhelm of social media, blogging, and website writing easy to manage.  

Join her business coaching for therapists group, to find supportive community and efficiently fill your practice.  

Why You Need a Website

Why You Need a Private Practice Website | Amplified Practice Coaching for Therapists

One of the biggest mistakes I see in private practice today is believing the myth you can have a prosperous therapy business without a website. 

While that may be true for businesses fifteen years ago, it is simply not realistic for counselors in private practice today.  

Even if you have a robust facebook page or psychology today profile, a website is essential to a successful practice.

There are a number of reasons you need a website.  I'll outline those below.

Why you need a website:

1. To reach more clients

Modern clients use the internet

Clients use the internet to search for everything now.  They are going to use it to find you.  If you don't have a site you are missing hundreds of opportunities to connect with prospective therapy clients.  

24/7 availability

Although you may not be on call- your web site is.  A site never stops working for you. Even if clients are searching for you at 3:00 A.M. they can find resources you've shared and ways to connect during business hours.

2. To increase your credibility

Having a website is a great way for your to demonstrate your knowledge and expertise to prospective clients and referral sources.  

Give information generously

One great way to support prospective clients (even those you never work with) is to provide useful information on your website.  Having a site creates a space for your to offer tools, links, and other resources for folks who are suffering- even if you never meet!

This is one way to help people who cannot afford counseling, or who may not engage for quote some time to try implementing change in their lives on their own.  You can support them well before they decide to become a client.

Demonstrate your training and  expertise

Sharing information so generously allows potential clients to see all the tools and resources you know about specific topic areas.  

Clients come to us because they want tools- so share some!  Blogging, offering worksheets, recording meditations, sharing resources all demonstrate the wealth of training and knowledge you are able to share with new clients.

3. To create clarity with new counseling clients

You want your clients to have a clear idea of what your work is like, and what to expect from sessions.

Provide expectations, forms, guidelines

One of the best outcomes of having my website updated is having clear expectations for new clients outlined.  All my forms and professional disclosure information is easy to find and my specializations are clear for referral sources and colleagues.  

The more specific I became in my site- the better fit the clients were who found me.

4. To build trust and rapport with therapy clients

Offer consistency to build trust

We all know, building trust is essential with clients in therapy.  Having a clear and reliable website, branding blog, and social media plan allows clients to see consistency in your message and grow trust before you ever meet.

5. To demonstrate empathy when your clients need it most

Let your clients know you understand

If nothing else, you want your potential clients to leave your website feeling understood.  Get clear about who you want to work with (and who you work best with) and what they are most looking for when they search for you.  

Use the copy (writing) on your site to express understanding and offer tools and resources that will help then with the problem they are focused on.

Building a website doesn't have to be difficult- or cost a ton of money.  If you'd like help building an easy to use private practice website contact me for a consultation- I would love to help!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

SEO Checklist for Therapist Sites

SEO for Therapists | Amplified Practice | Business Coach for Therapists

Hello therapist colleagues!  

I have been using a website checklist for SEO and had to share it here.  If you don't already know, SEO means search engine optimization.  

Focusing on SEO is how you make sure your website is found by search engines (Google, yahoo, bing etc).  

Check out the checklist for your site below.  Just click the boxes next to each to be sure your therapist site is good to go for local searches.  

There are plenty of links for more information here, and you can contact me for a consultation to learn more!


Gina Senarighi | Coach for Therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Get Clients From Your Site to Your Counseling Office

More Counseling Clients on the Couch | Amplified Practice Business Coach for Therapists

Okay, so you know having a website is critical to private practice success in a modern world, but how do you get website traffic to convert into office visits with paying clients?


A clear, inviting site is vital- but there are a few spots many of us miss in developing therapist websites.  

If you have your site set up, here are the key areas you can clean up in a couple minutes to bring more traffic in your door:  

 


Check your contact information

The point of a site is to get folks to contact you- right?  Let's make sure it's super easy for them.

This step is simple (but often overlooked): make sure your contact information is correct and easily visible on every page of your site. Yes, every single page- we want them to be able to contact you whenever they are ready- without clicking through to other pages.

Having a google maps link available will also help clients find you. If you haven't made one before there's an easy tutorial here.

Use a scheduling link

Remember, clients are often in crisis when they contact us so we want to make it as easy as possible for clients to move from our site to an appointment.  Asking them to get out their phones to type in a number is too much for many modern clients.  

Using an online scheduling tool to help clients say yes to an initial session with ease. I use Acuity Scheduling for my free screening consultations (before they become clients) but there are many other tools (some of which are HIPPA compliant and will also handle your billing and case files).

Use client language

Clients want to know how you can help them.  Use their language instead of jargon about your training or therapeutic orientation to help them know clearly and easily what you can offer and how you help.

Make your offering clear

Most clients will spend under 10 seconds on a site before deciding if they want more information- or leaving to check another therapist's site.  Be sure your homepage clearly says you offer counseling, or therapy in a specific form (therapy for teens, couples counseling, premarital consultations, christian counseling etc).  

If it's easy to understand quickly clients will be far more likely to explore your site for more information (and set up a consultation).  

Clean up your about page

The about page is the most visited page on most therapists' sites.  Use this page to get clear by writing from the client's perspective, tell them what makes you passionate about this work and what makes your work unique.   

If you outline your training and education make sure it's clear to the client how your training applies to helping them (for more on what to write on your site click here).  

Answer the phone

Here's where a lot of therapists miss potential clients.  If they call you, they want to see you- set a time near the end of each day and be sure you return each and every call.  

Here's a rule of thumb: if you don't have time to return calls, you don't have time to take new clients.  

Follow up

Finally, follow up is one of the places many therapists miss opportunities with new clients.  If you miss a call, or someone doesn't give a call back, do take the time to reach out one more time just to be sure they have the referrals they need, or to let them know you have a new opening.  

I can't tell you how many of my clients have appreciated this follow up and have told me how few therapists actually followed up with them.  Lots of clients are out their writing for a call back, if you are the therapist who does you will have an advantage in filling your caseload.

 

There you have it- seven simple tips to fill your couch.  Take a few minutes this week to tune up your site and notice how it helps connect clients to your work in the coming months.  

If you want further help building your private practice site, or developing a purposeful practice schedule a free consultation here.  I am always happy to talk with other providers to help you build your business.



Private Practice Marketing | Marketing plan for therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

What to Write on Your Counseling Practice Website

 
 
Private Practice Website Copy| Amplified Practice Authentic Marketing & Business Coaching for Therapists

Coming up with fresh and engaging content for a site can be a real challenge.  Two important mindshifts really helped me get mine up and running.  

What to know before writing for your private practice site

First, it's important to remember a good website is a space of constant evolution- because you and your therapy practice are in constant evolution!  This doesn't mean you have to keep re-writing it forever, but it does mean everything you write is a draft.  You will continue to add material and edit over time.  

Second there are a few pages that will get the most traffic on your counseling practice site, so you can concentrate your energy there and build on more content later.  You really want to focus most on your home, about, and services pages.  Make it as easy for clients to know what you offer and how to connect with you on these pages and you are more than halfway there! 

A strong therapist website will prioritize these questions above all:

Make sure every potential therapy client who visits your site can answer these questions when they see your counseling website.

  • Do you care?
  • Can I trust you?
  • Do you understand?
  • Can you help me?

The Big Therapy Website Picture

Every page you share on a website for therapists should clearly answer these questions:

  • How do I contact you?
  • What do you want me to do? ("schedule a free consultation" or "download my free guide")
  • Where are you located?
  • What legal resources might I need here? (privacy, terms, and website disclosure information)

The Psychotherapy About Page

Don't get tricked here! This webpage isn't really about you- it's about how you can help!

  • How does your training help me?
  • How does your background influence what sessions look like?
  • What can I expect from you?
  • What is unique about you?

Therapist Services Pages:

Your future therapy clients want to know

  • How much does your service cost?
  • How long are your sessions?
  • Where is your office?
  • What days/hours do you offer sessions?

social media for therapists | marketing in private practice  | full private practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Whats the Benefit of Therapy?

Attract More Clients | Amplified Practice Authentic Marketing & Business Coaching for Therapists

You aren't selling therapy...

I know that most of us cringe at the idea of selling sessions to our clients, and they truth is, most of us are trying to sell therapy.  But most client's aren't looking for therapy when they are searching.  They want solutions. 

... but you are selling

You can call it something else if you want to but the bottom line is our clients are paying our business for a product (our sessions).  Modern web consumers usually consider many different sites when selecting a therapist and they want to know what the benefit to working with you will be.

Clients are not searching for therapy- but they are searching for solutions.  It's the job of a great website to make it clear to potential clients just how you help them solve problems.  

We're not talking about making false promises (no snake oil here) but identifying the specific problems you are great at helping clients address.  

There are unique and specific benefits to working with you.  Think about how clients benefit from your work together.  How might they describe those benefits to others?  Using their language make a list of all the benefits of your work.  
 

 
Therapist Website | Amplified Practice Authentic Marketing & Business Coaching for Therapists
 


Simple edits for your counseling website

Now use your written list to add helpful content to your private practice website.  Could you add a blog post about one solution to your client's specific concern?  

Can you more clearly articulate how your therapeutic orientation (a phrase that means little to most clients) helps them resolve issues?

Update your website copy regularly to help it grow and change with your practice.  a few simple edits can make all the difference to your prospective clients.

 

If you don't have a clear idea of who you serve best, enroll in the free Find Your Niche Mini-Course for therapists to get clear before your get going:


Counseling practice | Full private practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.