therapist income

30 Reasons to Hire a Private Practice Business Coach

Reasons to Hire a Counseling Practice Coach | Business Coach for Therapists

Not every therapist understands how hiring a business coach can improve private practice.  Here's a quick list of thirty reasons you might hire a coach in private practice:

  1. You want to help more clients

  2. The mere idea of putting your face on a website scares the heck out of you

  3. You're super overwhelmed by technology

  4. You moved to a new area and are starting over

  5. Leaving agency work behind seems like a far off dream

  6. You worry you won't get any clients if you start a private practice

  7. You want to make more money in private practice

  8. Building a website sounds like a drag

  9. Social media intimidates you

  10. You have trouble staying focused on business tasks

  11. You want an accountability partner to help you keep on track

  12. You want support for your writing

  13. It's time to switch focus in your counseling practice

  14. You're ready to take your private practice seriously

  15. Counseling is great, but you want additional income streams

  16. You know hat you need to do, but somehow manage to put it off every time

  17. You want to market your work without sounding salesy

  18. There's so much great general information out there but you want help applying it to your dream clients

  19. You don't know what to write on your site

  20. You want sustainable private practice income to fill the gaps on slow weeks

  21. Your goal is a full private practice

  22. You want to podcast but starting one is daunting

  23. Trying to understand SEO gives you a headache

  24. Your intakes have slowed (or stopped)

  25. Your clients aren't paying you enough

  26. There are already so many therapists out there you worry you won't stand out

  27. Imposter syndrome sets in and says "Who do you think you are?" every time you think about making a private practice website

  28. You want more credibility and notoriety

  29. You have tried everything you can think of and still there's no traffic on your website

  30. You want greater confidence talking about your therapy business at networking events

If you want help from a community of supportive therapists, join the private Authentic Marketing for Therapists in Private Practice facebook group here so we can help your business grow!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Reframing Money: Changing Your Thoughts to Build a Profitable Practice

Profitable Private Practice | Amplified Practice Authentic Marketing & Business Coaching for Therapists

One of the greater successes in my practice came to me as a mindset shift.  I noticed how often I sat in a place of fear and scarcity and I knew I didn't want to operate my counseling practice from that headspace.  

It felt out of integrity for me to invite clients to work through their fears if I wasn't facing my own.

It was easy for me to see one of the easiest targets for fear in my life was around money.  This is probably true for many small business owners, but I think it is unique to therapists in many ways.  Because our work is so often an extension of ourselves, it is especially challenging to untangle our worth from our work, and our worth from our income.

I was referred to Kate Northrup by my own therapy business coach when I started working on my money blocks in practice.  Kate has created a really unique approach to financial abundance that aligns spirituality, gratitude, and serious reframe to her clients' relationship with money.  

I watched her Wanderlust Speakeasy talk years ago and it has transformed the way I think and interact with money in my practice.  Many other therapists have commented on my financial approach- calling it generous, or abundance-minded, but always noting how little space I allow for fear around money.  

I am including Kate's talk below because I believe this mindset is critical to transforming our work as therapists in private practice, our income in counseling practice, and our relationships with clients.  When we are troubled in our own relationship with finances we are far less likely to talk about it easily with clients (and far more likely to get caught up in serious transference).  

Critical Reframes About Money for Therapists

I'll outline my favorite points from Kate's talk below.  These have had significant impact on my practice and my work with clients around money.  

Notice what shows up for you ask you watch the video and leave a comment letting me know how this connects with your own work- I would love to hear from you!

Writing out your money truths

I love three of the tools Kate outlines here.  First, she talks about creating lists around financial expansiveness, and restrictions.  

I created a worksheet for you to complete this activity- you can download it here.

Thinking more specifically about our financial stuck points creates opportunities for us to change our behavior patterns around money.  

Where are your private practice financial leaks?

Kate also talks about writing out financial agreements in her business partnership with her mom.  Although her situation is very different, I cannot tell you how many of the counselors I work with do not write out the payment agreements with clients (especially sliding scale clients).  Not only does this create real liability for your counseling practice- it moves you further from the financial clarity you (and your clients) need.  

Take a minute today to write out a list of your financial agreements- do you have them in writing?  Can you create agreements with these clients and partners in the next two weeks?

The final exercise Kate mentions very quickly is about writing out a list of places in your life where you feel financial freedom.  One of the biggest money blocks for many folks in mental health is not having an idea of what financial success might feel like.  Knowing what brings us excitement and pleasure around money- again with specificity- can help us get in bring that vision closer to reality.  


Reframing your vision of private practice profitability 

Truthfully, I cannot say enough about the power of creating a clear vision of profitability and financial security.  I spend a lot of time envisioning what I want and getting clear about the action steps I want to get there.  

However, sometimes (as Kate says in the video) I don't actually want to do the work to get there.  I would love to have a clinic and a research institute named after me- but do I want to do the work to get there?  Nope.  So I need to make sure my vision is something I am willing to do the work for.  


Let your money shame out in the light

"Shame cannot survive empathy"  - Brene Brown

It's true, shame likes to keep us isolated, quiet, and small.  By telling the truth about our money to empathetic folks (the folks who love us not in spite of our imperfections, but along with them) we create space for empathy and learning.  

Early in my practice I started a mastermind group for therapists focused on financial wellness.  Kate suggests finding a group of friends to talk through money problems with.  Bringing our money concerns out in a shame-free environment can be incredibly healing and empowering.  

Who do you trust and respect enough to invite to this conversation?  

Sharing with empathetic friends and colleagues also creates space for self-compassion.  As therapists we know shame is never a motivator for behavior change- and yet many of us shame ourselves about money all the time.  

Self compassion means giving ourselves kindness- speaking to ourselves the way we would a loved one.  

How would your financial experience be different if you treated yourself with kindness?


Financial sustainability as a spiritual practice


I love Kate's outlook on money as energy exchange, gratitude, generosity, and abundance.  Many of the therapists I work with see financial wealth as truly separate from meaningful connection to clients.  Kate's reframe helps me see the exchange of energy in money, care, and expertise in much better balance.  I hope it helps you in your work as well.  

Again, let me know what you think of this video here, or in the Authentic Marketing for Therapists private Facebook group.  I look forward to hearing from you!  



coaching for therapists | limiting belief therapist

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.