private practice counseling

Seven Therapy Blogs You Can Write Right Now

Seven Easy Blogs to Write | Amplified Practice Authentic Marketing & Business Coaching for Therapists

Don't Worry, 

Overwhelm is the Norm

Most of the therapists I coach in building a private practice have a hard time starting their blog writing practice.  Often the most daunting task is choosing a topic.  

We know so much, or want to say so much, or care so much it can be a little overwhelming to pin down titles and topics right away. 

Blog Topics Are Closer Than You Think

Most of them don't realize great topics are right at their fingertips.  Let's look at the resources and tools you use most often to get those first blogs rolling.

Take out a pen and paper to write down ideas as you read- I know you'll have blog ideas by the end of this post!

Book List

Every therapist I know has a stack of favorite books.  We have a few best books we recommend over and over.  Or we know a few great books on a particular topic (for example, the best books on divorce, ADHD, adoption, or coming out).  

Make a list of books you would want every client to read and two or three sentences why each book is great.  There's one easy blog written right there!

Resource List

Similar to the book list, most of us have a list of favorite resources.  You could make a list by client concerns, online, or specific to your local area.  

Once you have a list, find links to each resource online so you can include them in your blog.  This helps connect you to similar pages online and helps your clients more easily connect with each resource from your blog.

Problem Solution

Most clients come to us with a particular problem in mind they want to solve.  Brainstorm a few possible solutions and write a few sentences on how to implement them in daily life.  Clients love having options available in action step format.  

How to 

Similar to problem solution, you could probably write a how to blog post on one of your client's most common concerns.  For example; how to meditate, how to get more sleep, how to set boundaries with parents, or how to think positive.  

If you want to generate more of these ideas keep a notebook handy in your office just for blog ideas that arise in sessions.  

F.A.Q.

FAQ (frequently asked questions) sections of websites can be a great way to set expectations and boundaries with prospective clients before they ever enter your office.  They also give you an opportunity to demonstrate your understanding for the client's concerns, and build trust and expertise. 

Start by making a list of the most commonly asked questions by prospective and first-time clients.  Then write a short answer for each.  Link these to your about page for more internal links in your site.

Interview

Interviewing a colleague or respected leader in the field can be a great way for clients to get a feel for your conversational style.  Send an introduction and a list of questions to those you admire and turn them into a Q & A post.  

You can also do this in an audio format by hosting a call and recording it with the professional you choose.  But don't forget to include the text for your blog post!

Book Review

Finally, one of my favorites, the book review.  Instead of just listing favorite book recommendations, take time to review a favorite and make suggestions for action for prospective clients.  This both helps the reader and helps you further your learning.

There you have it, seven easy blog topics for therapists.  Odds are at least one of these is a possibility that can get things started for you today.  

If you feel really stuck in blogging feel free to call me for a free consultation, or join the Blog Brave support group for therapists.   I would be happy to support your success!


Marketing coach for therapists | therapist marketing

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Help Your New Clients Prepare

New CLients| Amplified Practice Authentic Marketing & Business Coaching for Therapists

Loving ourselves through the process of owning our story is the bravest thing we'll ever do.

- Brene Brown

It is an incredible act of courage for most of our clients to attend their first therapy session.  Being vulnerable with a complete stranger is such an incredible risk for any of us. 

How do you help clients engage in that courageous act?  Most therapists will tell you we "create a safe container"- but what does that actually mean?  

In my practice the safe container starts with clear expectations and boundaries.  Often we wait until an initial session to cover these with a new client.  But what if we started sooner by offering this kind of clarity on our sites?  

Creating a safe container online

Your online presence, website, and social media are some of the best free tools you can use to create your client's experience and manage expectations before you ever meet.  You can and should use your site as a resource to inform clients about the counseling process, procedures, and confidentiality.  

Invite new clients

Most clients consider therapy for a long time before ever contacting a counselor.  Your website is available for these clients 24 hours a day to answer questions about the therapeutic process and let them know what to expect.  

How clear are your online expectations?

 
New Therapy Clients| Amplified Practice Authentic Marketing & Business Coaching for Therapists
 

What do your new clients need to know before starting psychotherapy?

Start by making a list of all the questions new clients ask in first sessions and what prospective clients ask before starting their work with you.  

Their questions are a great indicator you could make this information clearer and/or more available in your private practice website copy.  

Use your list of client questions to re-work your services and about pages. You can also create a FAQ (frequently asked questions) page for your counseling website based on these.

They are also a great resource for blog post inspiration.  Use these client questions to write blogs about your work and share resources your clients may find useful.  

I look forward to hearing how these simple reflection tools help your practice grow. Please post your success stories on the private Authentic Marketing for Therapists Facebook group.

And of course, don't hesitate to contact me for coaching if you want help implementing this kind of authenticity online.

Remember, a tiny website tweak can make a huge difference in your therapy client's experience on your site.  

 

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coaching for counselors | counseling practce | marketing for therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.