The strongest business leaders have strong organizational processes to keep them focused.
One of the biggest fears I hear from counselors who want to blog is they just don't have time. But by using an editorial calendar you can plan your time with much greater efficiency. I use my calendar to plan topics in advance and then write posts in batches for future dates.
Another concern my therapy business coaching clients share is a worry this will eat away at the precious free time they have. I use the editorial calendar to block out times in the future and plan ahead to have my social media, newsletter, and blog posts prearranged. This way I can take time off and my marketing plan keeps running (even while I am totally unplugged).
The best reason to plan an editorial calendar is to make your blog posts and social media sharing more useful to clients. If I don't create a plan I tend to write on whatever topic moves me that week- which can be useful to some clients. But it is far more connected to them if I think in advance and write based on what their needs and interests are throughout the year. I plan out these posts using my editorial calendar.
Finally, planning in advance helps me gather resources in advance. If I start writing a blog post and want to add a video, link to a resource, or an infographic, preparing in advance of my scheduled post time gives me time to consider the topic with more care and find even better resources for my blog post links and client resources.
Watch the video below to follow my process for using an editorial calendar.
Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.
Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media.
Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.