niche private practice

More of Your Favorite Clients in Private Practice

Writing for Therapy Websites| Amplified Practice Authentic Marketing & Business Coaching for Therapists

This is another in an installment of easy 5-minute website tweaks for counselors in private practice.  These are designed to help market with authenticity and ease.  To receive these tips and other simple tools to build your practice in your email click here.  

Most therapists fear if they focus their marketing materials to a specific demographic they won't fill their practice.   

That is simply not true.  

As the world shifts to more and more online marketing, clients expectations are shifting.

Clients want to feel understood and empathized with before they even call you.  

The more carefully you market to your ideal (favorite) clients the more clients like them will connect with the materials on your site and call you for sessions.  

Whenever you write materials for your site, hold your ideal client population in mind.  If you realize a few years into practice that your focus has shifted, shift the copy on your site (you should do this every few years anyway).  

Get clear about who your favorite client is and what they are looking for when they search for your site.

 
5 Easy Minutes to a Better Therapy Website

 
Therapist Website Tip| Amplified Practice Authentic Marketing & Business Coaching for Therapists
 

Ask yourself the question above and write out your answer.  Write without editing for five full minutes.  

Get as clear as you can in your response.  Jot down as many true answers as you can.  Take your time and refine language that resonates most with you.

When you're done, pull up your website and take a look with new eyes.  Are you using your client's language on your site?  

Potential clients decide whether or not to engage with a provider after less than 30 seconds on a website.  If your responses aren't in their language take a time this week to include your response somewhere on your private practice site.  

I look forward to hearing how these simple reflection tools help your practice grow. And of course, don't hesitate to contact me for coaching if you want help implementing this kind of authenticity online.


more clients | private practice success

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Help Your New Clients Prepare

New CLients| Amplified Practice Authentic Marketing & Business Coaching for Therapists

Loving ourselves through the process of owning our story is the bravest thing we'll ever do.

- Brene Brown

It is an incredible act of courage for most of our clients to attend their first therapy session.  Being vulnerable with a complete stranger is such an incredible risk for any of us. 

How do you help clients engage in that courageous act?  Most therapists will tell you we "create a safe container"- but what does that actually mean?  

In my practice the safe container starts with clear expectations and boundaries.  Often we wait until an initial session to cover these with a new client.  But what if we started sooner by offering this kind of clarity on our sites?  

Creating a safe container online

Your online presence, website, and social media are some of the best free tools you can use to create your client's experience and manage expectations before you ever meet.  You can and should use your site as a resource to inform clients about the counseling process, procedures, and confidentiality.  

Invite new clients

Most clients consider therapy for a long time before ever contacting a counselor.  Your website is available for these clients 24 hours a day to answer questions about the therapeutic process and let them know what to expect.  

How clear are your online expectations?

 
New Therapy Clients| Amplified Practice Authentic Marketing & Business Coaching for Therapists
 

What do your new clients need to know before starting psychotherapy?

Start by making a list of all the questions new clients ask in first sessions and what prospective clients ask before starting their work with you.  

Their questions are a great indicator you could make this information clearer and/or more available in your private practice website copy.  

Use your list of client questions to re-work your services and about pages. You can also create a FAQ (frequently asked questions) page for your counseling website based on these.

They are also a great resource for blog post inspiration.  Use these client questions to write blogs about your work and share resources your clients may find useful.  

I look forward to hearing how these simple reflection tools help your practice grow. Please post your success stories on the private Authentic Marketing for Therapists Facebook group.

And of course, don't hesitate to contact me for coaching if you want help implementing this kind of authenticity online.

Remember, a tiny website tweak can make a huge difference in your therapy client's experience on your site.  

 

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coaching for counselors | counseling practce | marketing for therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Find Your Purpose in Counseling Private Practice

Why Private Practice Counseling | Amplified Practice Authentic Marketing & Business Coaching for Therapists

Start With Why, by Simon Sinek is a one of the best books you can read on founding your business with clear purpose.  

If you don't have time to read the whole book, use the link (image below) to watch his inspirational TED talk on the same topic.  

There are two HUGE ways I see Start With Why applying to life in private practice:

1.  If you are clear about your why clients will connect with that authenticity.

The bottom line is, the clearer you can be about your purpose, and the clearer you are in communicating that purpose to clients the more they will be attracted to your work. 

2.  If you are clear about your why you can also be clear about who you can't help (and you can refer those folks to therapists who are a better fit)

If you know who you are- it becomes clearer who you aren't.  It is unethical to tell clients you can support them if you truly cannot.  Be clear and connect them to someone who has the right fit.  There are plenty of clients out there searching for all of us.  


If you want help getting clear on the WHO associated with your WHY I made a free mini e-course that has helped hundreds of therapists get clear on who they might serve best.  Click the image below for more information.


successful therapist practice | counseling practice | find clients

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

The Generalist vs Niche Private Practice

Niche vs Generalist Counselor | Amplified Practice Authentic Marketing & Business Coaching for Therapists

The Generalist Private Practice Problem

Far (FAR) too many therapists I coach try to build a generalist therapy practice because they fear creating a niche will turn off too many clients.  They're motivated by scarcity and worried about paying the bills.  

But they're missing the mark.  

Marketing for your private practice is all about inviting the right clients to come work with you.  Let me give you an over-simplified example, if I invite you to a party you might come, but you won't know it's a costume party and you may show up unprepared- it might not be a good match.  

If I invite you to a Halloween costume party on a Saturday night I know some of you might not be interested and know its not for you.  But those of you who are interested will be there with literal bells on.  

When we talk about niche we mean being specific about what you have to offer who you are offering it to.  I am not saying don't build a generalist practice- but I am saying, your marketing materials need to be specific about what you are offering and who you work best with.

If you're not into costumes, maybe my Halloween party isn't the best fit for you.  

The "Niche" Private Practice Problem

I've worked with many others who try to confuse niche with therapeutic orientation, specific diagnosis, or technique.  

They're clear and specific- but they're missing the mark too.  

Using the party invitation from before, this is like me wanting to host a halloween costume party on a Saturday night but sending invitations for an Orphan Black Halloween party.  A few of you might know who the characters are from Orphan Black (it's a great show on BBC), but those of you who don't might get confused or overwhelmed by a theme you don't understand.  

Worst of all you might not think I understand or connect with your Halloween party needs and you might not show up at all.

Okay maybe I stretched the metaphor a little far there, but I think you get where I am going.  If your potential clients don't know what you're asking for because you're using therapeutic jargon they won't find you.

When we talk about niche we're not always clear what this means.  

A solid niche has the following:

1. Client based language (ONLY use terms your dream clients can fully understand)

2. Specificity and clarity (it isn't a niche if it doesn't leave someone out, but that's okay, there are other great therapists to help those folks).

3. Clients willing to attend

That third one is the real challenge.  Niche can be location-specific in this way.  If you are the only therapist in a 50 mile radius you might not have the same kind of need to specific with clients because their motivator will be seeing someone close.  

But most of us have others around us.  We're listed in huge therapist directories, or sharing street addresses with many other providers.  We need to stand out and get specific.

Your challenge

Take a look through your website- are you clearly identifying your practice focus area (niche) in language your clients can understand?

Think about the way you introduce yourself to others- are you inviting people to your work with clarity?
 

If you want to continue a conversation about clarity in counseling private practice hop over to our private Authentic Marketing for Therapists facebook group to chat with other professionals on the field.

And if you want help clarifying your niche, download the free Find Your Niche Mini E-Course below.  Over 600 therapists have used it to clarify their dream client descriptions and market counseling practices with clarity and ease.  


counseling practice success | counseling practice building

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.