how to blog

Easy Counseling Blog Post Ideas

Do you feel stuck coming up with blog post topics?

Coming up with blog topics out of thin air can be totally overwhelming.  But if you have a resource to pull great ideas from regularly writing can be so much easier. 

Here are four places I draw blog topic inspiration from when I sit down to write my blogs:

1. My Blog Topics Bookmarks Folder

When I first started blogging I created a bookmarks folder in my browser where I keep what I call "rewrites." These are blog posts I read from others that appeal to my ideal client base.  I often read them and think, "Thats great" or "I wish they would have included ___"

I keep these handy- not to plagiarize, but so that I can draw inspiration from them or reference them in my own writing.

2. Blog Topics in my Old School Notebook

I also carry a small notebook with me to capture ideas on the go.  Truthfully, this notebook carries more than just a blog list, but having it near means when inspiration strikes in conversation, in a movie, or while listening to the radio, I can catch it to write later. 

Then when I have time to write I flip through the notebook to write blogs or add them to the next source: Blog Drafts.

3. Blog Drafts

Odds are whichever blog platform you're using has an option to save blog drafts.  These are blogs you have partially written- but aren't ready to share with the world.  

I keep a running list of blog titles and/or short outlines in my blog drafts folder and draw from them when it's time to start writing.

4. Editorial Calendar

Finally, I use my Editorial Calendar tool as a framework or guide to keep all these ideas organized.  It doesn't make sense to write about seasonal affective disorder during July, or holiday stress in May.  

By entering client interests in this tool I can plan ahead to make sure my blogs are timed well for my clients' needs and interests.

(if you would like a free Editorial Calendar download just click here)

There you have it- four easy ways to generate blog post ideas regularly.  Check out the video to hear more, or hop over to the Authentic Marketing for Therapists private Facebook group to share ideas with other therapists.


Gina Senarighi | Successful private practice | full practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.