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How to Use Facebook Groups to Increase Therapy Client Referrals

Increase Therapy Client Referrals with Counseling Facebook Groups | Business Coaching for Therapists

Becoming an active member of social media groups is one way to increase credibility and referrals among mental health practitioners. It's the new business networking event- just without physical business cards.

It's pretty easy to make connections all over the globe and establish yourself as knowledgeable and reliable in private practice through facebook networking.  However, if you're not careful about HOW you write your introductions and responses you could be missing out on referrals and collaboration opportunities.

There are four important pieces of information that get left out in the online networking world. Be sure to include these to make the most of your online group memberships.

Four elements of a successful facebook group introduction for therapists:

1. My actual name (not my facebook alias) so other practitioners can find me, contact me, look me up for referrals

  • "My non-facebook name is Gina Senarighi"
  • "Offline I practice as Gina Senarighi"
  • "My name at work is Gina Senarighi"

2. My practice's geographic location so other practitioners know if clients are near me for better referrals

  • "I practice in Southeast Portland, Or"
  • "I have an office in University District and Green Lake neighborhoods in Seattle WA"
  • "I am moving to Pasadena, CA and could use help connecting with more clients and practitioners in the area."

3. A one sentence description of my ideal client

  • "I love working with women executives who are considering parenthood."
  • "I work with polyamorous couples"
  • "I love helping female combat vets return to life in the states"
  • "I help families of teens with autism navigate the healthcare system"

4. A link to your private practice website and facebook page (again, so referral sources can find you easily.

  • "You can read more about my work at www.amplifiedgood.com"
  • "Check out my new blog on my private practice site www.uncommonlovepdx.com"
  • "I have a few resources for clients in my focus area on my site www.amplifiedgood.com"

If you've already sent an introduction and your self critic is in full alarm "Oh no!  I did it wrong!"  Don't worry.  You can always re-introduce yourself.  Try something like this:

"Hi!  I wanted to send a quick hello to all of you to re-introduce my practice.  My offline name is Gina Senarighi, and I work with couples considering opening their relationships in Portland, Oregon and online.  If you're interested in learning more about these couples check out my website: www.uncommonlovepdx.com or give me a call- I love talking with other therapists about the work I do!"  

It's that simple.  

Making it as easy as possible for others to refer to you can greatly improve the referrals you receive through online networking groups.

Join the Authentic Marketing for Private Practice Facebook Group and try it out how!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Get Clients From Your Site to Your Counseling Office

More Counseling Clients on the Couch | Amplified Practice Business Coach for Therapists

Okay, so you know having a website is critical to private practice success in a modern world, but how do you get website traffic to convert into office visits with paying clients?


A clear, inviting site is vital- but there are a few spots many of us miss in developing therapist websites.  

If you have your site set up, here are the key areas you can clean up in a couple minutes to bring more traffic in your door:  

 


Check your contact information

The point of a site is to get folks to contact you- right?  Let's make sure it's super easy for them.

This step is simple (but often overlooked): make sure your contact information is correct and easily visible on every page of your site. Yes, every single page- we want them to be able to contact you whenever they are ready- without clicking through to other pages.

Having a google maps link available will also help clients find you. If you haven't made one before there's an easy tutorial here.

Use a scheduling link

Remember, clients are often in crisis when they contact us so we want to make it as easy as possible for clients to move from our site to an appointment.  Asking them to get out their phones to type in a number is too much for many modern clients.  

Using an online scheduling tool to help clients say yes to an initial session with ease. I use Acuity Scheduling for my free screening consultations (before they become clients) but there are many other tools (some of which are HIPPA compliant and will also handle your billing and case files).

Use client language

Clients want to know how you can help them.  Use their language instead of jargon about your training or therapeutic orientation to help them know clearly and easily what you can offer and how you help.

Make your offering clear

Most clients will spend under 10 seconds on a site before deciding if they want more information- or leaving to check another therapist's site.  Be sure your homepage clearly says you offer counseling, or therapy in a specific form (therapy for teens, couples counseling, premarital consultations, christian counseling etc).  

If it's easy to understand quickly clients will be far more likely to explore your site for more information (and set up a consultation).  

Clean up your about page

The about page is the most visited page on most therapists' sites.  Use this page to get clear by writing from the client's perspective, tell them what makes you passionate about this work and what makes your work unique.   

If you outline your training and education make sure it's clear to the client how your training applies to helping them (for more on what to write on your site click here).  

Answer the phone

Here's where a lot of therapists miss potential clients.  If they call you, they want to see you- set a time near the end of each day and be sure you return each and every call.  

Here's a rule of thumb: if you don't have time to return calls, you don't have time to take new clients.  

Follow up

Finally, follow up is one of the places many therapists miss opportunities with new clients.  If you miss a call, or someone doesn't give a call back, do take the time to reach out one more time just to be sure they have the referrals they need, or to let them know you have a new opening.  

I can't tell you how many of my clients have appreciated this follow up and have told me how few therapists actually followed up with them.  Lots of clients are out their writing for a call back, if you are the therapist who does you will have an advantage in filling your caseload.

 

There you have it- seven simple tips to fill your couch.  Take a few minutes this week to tune up your site and notice how it helps connect clients to your work in the coming months.  

If you want further help building your private practice site, or developing a purposeful practice schedule a free consultation here.  I am always happy to talk with other providers to help you build your business.



Private Practice Marketing | Marketing plan for therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Who Do You Want to Be Online?

 
 
Therapist Website Copy| Amplified Practice Authentic Marketing & Business Coaching for Therapists

This is another in an installment of simple 5-minute website tweaks for therapists in private practice.  These are designed to help market with authenticity and ease.  To receive these tips and other simple tools to build your practice in your email click here

Creating an authentic marketing plan for private practice means looking beyond traditional business tools.

One of the authors I have learned most from in my work building a practice is Malcolm Gladwell.  Gladwell has written a number of best selling books on social phenomena and psychology, and in his book David and Goliath, he outlines some of the ways being disruptive is essential to innovation.  

I am including this video of an interview with Malcolm Gladwell below where he talks about acceptance of peers and colleagues and innovation.  I this this is especially important to our work with your site because most of the therapists I work with are greatly concerned with the opinions of their colleagues (often even more so than the opinion of their potential clients).

This kind of identity management leads to website copy that appeals to colleagues- but not to clients.  
 


Ask yourself the question below and write out your answer.  Jot down as many true answers as you can.  Take your time and distill out the language that resonates most with you.

 
Therapist Website Tip:| Amplified Practice Authentic Marketing & Business Coaching for Therapists
 

Look over your responses.  How many of these aspirational goals are attached to fear, scarcity, or avoidance?  How many of them are dreams or wishes?  Take it one step further, and ask yourself, if my work is authentically represented online- who will I be online?  

Then pull up your website.  

Most potential therapy clients decide whether or not to engage with a provider after less than 30 seconds online.  

Review your site and see if any of your answers to the second question are reflected on your site.  How can you bring your site into greater alignment with your authentic work?

I look forward to hearing how these simple reflection tools help your practice grow. If you want to deepen your work with authentic marketing join the free facebook group called Authentic Marketing for Therapists.  

And of course, don't hesitate to contact me for coaching if you want help implementing this kind of authenticity online.


Senarighi | Business of therapist | successful therapist practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

What Are Your Clients Searching For?

Know Your Counseling Clients | Amplified Practice Authentic Marketing & Business Coaching for Therapists

Clients choose therapists who understand them. 

Therapists who clients believe can help get more referrals and land new clients.  All too often counseling practice websites speak more to projections of ourselves than the needs of clients who are seeking us.

Use this week's website tweak to speak directly to your client at the moment they are searching for therapists in your area.  To receive more in this series of simple 5 minute website tweaks for therapist sites in your inbox click here.

 
Counseling Website Tip| Amplified Practice Authentic Marketing & Business Coaching for Therapists
 

Get in your client's head

Imagine your dream client at the moment they are searching for a therapist.  What are they hoping for?  What do they want to have happen?  

Odds are, if you know this client well, you know their answer.  Take a moment to review your site- are you connecting with your client?  Are you clearly demonstrating understanding in a way they can read?  

You can demonstrate understanding by asking questions ("Are you hoping for more space in your relationship?"), writing blogs (10 Ways to Relax this Week), and outlining your services as they connect to your client's hopes.

I offer website reviews as a part of my coaching work with therapists in private practice.  If you would like me to take a look at what you're doing and help you grow your practice click here to schedule a free consultation.

If you want to join a community of supportive therapists in private practice and chat about authentic marketing, click here to connect to our private Facebook group for mental health practitioners.


coaching for therapists | therapist business coach

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.