blog writing

Therapist Blogging: Four Reasons to Use an Editorial Calendar

How to Use Your Editorial Calendar | Amplified Practice Authentic Marketing & Business Coaching for Therapists

The strongest business leaders have strong organizational processes to keep them focused.  

Getting organized is essential to having a reliable blog.  An Editorial Calendar is one great tool to plan and organize your writing.  Here are four reasons why:

Time Efficiency

One of the biggest fears I hear from counselors who want to blog is they just don't have time.  But by using an editorial calendar you can plan your time with much greater efficiency.  I use my calendar to plan topics in advance and then write posts in batches for future dates.  

Self-Care

Another concern my therapy business coaching clients share is a worry this will eat away at the precious free time they have.  I use the editorial calendar to block out times in the future and plan ahead to have my social media, newsletter, and blog posts prearranged.  This way I can take time off and my marketing plan keeps running (even while I am totally unplugged).

Client Connection

The best reason to plan an editorial calendar is to make your blog posts and social media sharing more useful to clients.  If I don't create a plan I tend to write on whatever topic moves me that week- which can be useful to some clients.  But it is far more connected to them if I think in advance and write based on what their needs and interests are throughout the year.  I plan out these posts using my editorial calendar.  

Resource Preparation

Finally, planning in advance helps me gather resources in advance.  If I start writing a blog post and want to add a video, link to a resource, or an infographic, preparing in advance of my scheduled post time gives me time to consider the topic with more care and find even better resources for my blog post links and client resources.  

Watch the video below to follow my process for using an editorial calendar.  

If you want to download the free calendar template mentioned in this video just click here.


Gina Marie Senarighi | therapist business coach

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Blog Writing for Therapists: National Awareness Blogs

How to Blog for Counselors | Amplified Practice Authentic Marketing & Business Coaching for Therapists

This is a part of a series of posts about blogging for therapists.  Read more of them by clicking here.

One of the most challenging parts of starting a blog as a therapist is getting inspired to write.  We emphasize receiving information in our field- not giving it- so putting our expertise online can seem counter-intuitive.  

At the same time, it is critical for clients to understand your gifts, perspective, and training in order to start building connection and empathy online.  Blogging is essential to creating expertise online, and increasing your website SEO.

Each week I will post a prompt to help you get started with your private practice blog.  Use the writing prompt below to start building momentum this week!

This Week's Blog-Writing Prompt for Therapists:

One easy  prompt course for regular mental health counselor's blogs is the National Health Holidays schedule.  This can help you create posts around awareness like National Lung Cancer Awareness Week, Suicide Prevention Month, and National Invisible Disability Awareness Day.  

Go through the list and find the dates your clients might be interested in or dates related to your therapeutic orientation.  You can use other holiday and national awareness day themes.  

Did you know November is National Aviation History Month? April 3rd is National Don't-Go-To-Work-Unless-It's-Fun Day, that should be fun to write about.

Here are a few helpful sites:

National Health Holidays

Bizarre Holidays

Funny Days

 

Make it a Blogging System

You can schedule out the dates using your editorial calendar to plan ahead, or write them now and schedule the posts to list on the date in advance.  

If you haven't yet, I highly recommend downloading this free editorial calendar tool to blog with ease and efficiency.  You can organize posts in advance and plan ahead for theme weeks as appropriate for your clients this way.


counseling practice | private practice success | coach for therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Blog Writing for Therapists: In-Session Blog Prompts

Blog Topics for Counselors| Amplified Practice Authentic Marketing & Business Coaching for Therapists

This is a part of a series of posts about blogging for therapists.  Read more of them by clicking here.

One of the most challenging parts of starting a blog as a therapist is getting inspired to write.  We emphasize receiving information in our field- not giving it- so putting our expertise online can seem counter-intuitive.  

At the same time, it is critical for clients to understand your gifts, perspective, and training in order to start building connection and empathy online.  Blogging is essential to creating expertise online, and increasing your website SEO.

Each week I will post a prompt to help you get started with your private practice blog.  Use the writing prompt below to start building momentum this week!

This Week's Blog-Writing Prompt:

I'm always amazed at the themes that show up in my work.  It seems when it rains it pours, and some weeks more than others for the majority of my clients.  I am sure you have had weeks like this; when every client who comes through your door seems to be going through a break up, losing a loved one, finding a new job, or dealing work jealousy.  

For me this week it was housing.  One client gets evicted, a couple who is on a house hunt, a landlord-client with tenant troubles, a client who finds out his childhood home is being sold...

Notice the theme that comes up in sessions this week and write it down.  What do you wish your clients knew about this theme?  What do you want to say to help them?  what resources do you wish they had?  

Without sharing any of their unique stories or information, write a post as if you are talking to an imaginary future client about your theme.  

Make it a system:

This prompt-system alone has helped me write the majority of my blog posts.  I keep a note in my dayplanner at the end of each day of themes I could write a blog about.  Over time this has helped me use my editorial calendar to keep themes organized and plan blogs in advance that reach clients with the right timing.

Do you use an editorial calendar? Download my free template (click the image) and watch the tutorial video to implement this system in your own blogging practice.  

 

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.