25 Writing Prompts to Start Your Counseling Practice Website

Writing Prompts for Therapy Sites | Therapist Websites | Amplified Practice Business Coaching for Therapists

Getting the ball rolling when you start your DIY Counseling Website is not easy.  Most the clients I help with websites really struggle to create copy (writing on your website) that's engaging and clear for potential counseling clients.  

It is really easy to write boring uninspired copy using tons of jargon on a counseling site.  While it may be factual, it certainly isn't engaging for prospective therapy clients.  

Today's clients read your site- and when they do they aren't looking for the basic facts, they want to get a feel for your voice and they way you work.   

Use the website copy prompts below to get the creativity flowing.  If you can commit to spending five minutes free writing responses to each prompt they will help you clarify the messages you want to share online.  

If you want 1:1 help creating copy for your site schedule a consultation with me to see if I can help your new counseling practice grow in the direction of your dreams. 

  1. What I love about counseling...

  2. Why I started out in the field of mental health...

  3. Why I continue working as a therapist now...

  4. Three personal things I can share with clients without worrying about ethical concerns are...

  5. I went to school to learn...

  6. Counseling sessions with me are unique because...

  7. I believe psychotherapy can change people by...

  8. What I want clients to feel after working with me...

  9. I get inspired by clients who...

  10. The most incredible transformations I have seen in clients are...

  11. If I had to pick five words to describe my ideal clients they are...

  12. One truth I know about my ideal clients is...

  13. I know my clients really struggle with...

  14. When my client is up all night worrying, they're thinking...

  15. When my client daydreams about a better future they see...

  16. The change my client is seeking is...

  17. When my current clients describe counseling with me they say...

  18. My client's biggest concern is...

  19. My client's have already tried things to fix this problem.  They've tried...

  20. My client's greatest strength is...

  21. Most of my client needs to know...

  22. When we are done working together I hope my clients...

  23. Three resources I share most often are...

  24. My greatest hopes for long-term clients are...

  25. My work impacts the world by...

Try using these prompts and see how they help you re-imagine your website copy today.  

If you want a group of supportive professionals to bounce writing ideas off join the private Authentic Marketing for Therapists facebook group and share a sample!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.