SEO stands for search engine optimization- it's how you make sure clients can find you when they search for you on google (or bing, or yahoo).
If you want to connect with clients you need a website, but you also need it to be found.
Google is the best referral source you can partner with. It will send you clients 24/7 for free without ever meeting you. SEO is how you nurture that relationship.
Update Your Practice Site
The simplest way to improve your site ranking is to make sure it is updated. Go through your site to make sure your links work and your contact information is up to date.
Google Business Listing for Private Practice
Plain and simple, google prefers businesses that are listed. Use this link to create a free listing for your business and verify it with the postcard they mail you. Make sure you list your site, logo, and contact information consistently with your site.
Counseling, Psychotherapy or Therapy? Website Keywords
Use another free toolset from google to identify the keywords and trends in your area. This will help you identify the most common terms used in searches near you. Both google adwords and trends can be a great help here.
Cnseling Website Headers, Tags and Titles
Once you've identified your keywords use them to title pages, create page and blog headers, and tag your pages to help clients better find what they are looking for. Google will also use these tags to refer clients your way.
Blogging is one great way to demonstrate your understanding, expertise, and empathy to prospective clients. If you're not blogging you are missing a great way to connect with the right clients online.
Blogging also increases your SEO because it updates your site and creates opportunities for you to use keywords in your tags and titles. Websites with blogs receive 60% more traffic than those without.
Conect with Potential Clients - Readability and Interest
Finally, write blogs and content based on the reader's experience- not your own. Identify your target client population and tailor the writing on your site to their interests and needs. The more they read your site the better for your SEO.
If you want help increasing traffic to your therapy site give me a call for a Dream Practice Consultation.
I would love to help your private practice dreams come true.
Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.
Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media.
Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.