How to Use Facebook Groups to Increase Therapy Client Referrals

Increase Therapy Client Referrals with Counseling Facebook Groups | Business Coaching for Therapists

Becoming an active member of social media groups is one way to increase credibility and referrals among mental health practitioners. It's the new business networking event- just without physical business cards.

It's pretty easy to make connections all over the globe and establish yourself as knowledgeable and reliable in private practice through facebook networking.  However, if you're not careful about HOW you write your introductions and responses you could be missing out on referrals and collaboration opportunities.

There are four important pieces of information that get left out in the online networking world. Be sure to include these to make the most of your online group memberships.

Four elements of a successful facebook group introduction for therapists:

1. My actual name (not my facebook alias) so other practitioners can find me, contact me, look me up for referrals

  • "My non-facebook name is Gina Senarighi"
  • "Offline I practice as Gina Senarighi"
  • "My name at work is Gina Senarighi"

2. My practice's geographic location so other practitioners know if clients are near me for better referrals

  • "I practice in Southeast Portland, Or"
  • "I have an office in University District and Green Lake neighborhoods in Seattle WA"
  • "I am moving to Pasadena, CA and could use help connecting with more clients and practitioners in the area."

3. A one sentence description of my ideal client

  • "I love working with women executives who are considering parenthood."
  • "I work with polyamorous couples"
  • "I love helping female combat vets return to life in the states"
  • "I help families of teens with autism navigate the healthcare system"

4. A link to your private practice website and facebook page (again, so referral sources can find you easily.

  • "You can read more about my work at www.amplifiedgood.com"
  • "Check out my new blog on my private practice site www.uncommonlovepdx.com"
  • "I have a few resources for clients in my focus area on my site www.amplifiedgood.com"

If you've already sent an introduction and your self critic is in full alarm "Oh no!  I did it wrong!"  Don't worry.  You can always re-introduce yourself.  Try something like this:

"Hi!  I wanted to send a quick hello to all of you to re-introduce my practice.  My offline name is Gina Senarighi, and I work with couples considering opening their relationships in Portland, Oregon and online.  If you're interested in learning more about these couples check out my website: www.uncommonlovepdx.com or give me a call- I love talking with other therapists about the work I do!"  

It's that simple.  

Making it as easy as possible for others to refer to you can greatly improve the referrals you receive through online networking groups.

Join the Authentic Marketing for Private Practice Facebook Group and try it out how!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.