blogging for therapists

25 Writing Prompts to Start Your Counseling Practice Website

Writing Prompts for Therapy Sites | Therapist Websites | Amplified Practice Business Coaching for Therapists

Getting the ball rolling when you start your DIY Counseling Website is not easy.  Most the clients I help with websites really struggle to create copy (writing on your website) that's engaging and clear for potential counseling clients.  

It is really easy to write boring uninspired copy using tons of jargon on a counseling site.  While it may be factual, it certainly isn't engaging for prospective therapy clients.  

Today's clients read your site- and when they do they aren't looking for the basic facts, they want to get a feel for your voice and they way you work.   

Use the website copy prompts below to get the creativity flowing.  If you can commit to spending five minutes free writing responses to each prompt they will help you clarify the messages you want to share online.  

If you want 1:1 help creating copy for your site schedule a consultation with me to see if I can help your new counseling practice grow in the direction of your dreams. 

  1. What I love about counseling...

  2. Why I started out in the field of mental health...

  3. Why I continue working as a therapist now...

  4. Three personal things I can share with clients without worrying about ethical concerns are...

  5. I went to school to learn...

  6. Counseling sessions with me are unique because...

  7. I believe psychotherapy can change people by...

  8. What I want clients to feel after working with me...

  9. I get inspired by clients who...

  10. The most incredible transformations I have seen in clients are...

  11. If I had to pick five words to describe my ideal clients they are...

  12. One truth I know about my ideal clients is...

  13. I know my clients really struggle with...

  14. When my client is up all night worrying, they're thinking...

  15. When my client daydreams about a better future they see...

  16. The change my client is seeking is...

  17. When my current clients describe counseling with me they say...

  18. My client's biggest concern is...

  19. My client's have already tried things to fix this problem.  They've tried...

  20. My client's greatest strength is...

  21. Most of my client needs to know...

  22. When we are done working together I hope my clients...

  23. Three resources I share most often are...

  24. My greatest hopes for long-term clients are...

  25. My work impacts the world by...

Try using these prompts and see how they help you re-imagine your website copy today.  

If you want a group of supportive professionals to bounce writing ideas off join the private Authentic Marketing for Therapists facebook group and share a sample!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Brene Brown, Sweaty Creatives, & Your Therapist Blog

Brene Brown and Your Therapy Blog | Therapist Blogger | Private Practice Business Coach

The biggest hurdles around marketing for most therapists in private practice are about showing up and being seen in the world.  

It's terrifying for most of us, after all our years of disappearing and trying to be neutral to share our voice in the world.  It's doubly terrifying to share our voice in such a large public forum as the world wide web.

And yet, having a website  is essential to filling a private practice in our modern world.  Not having a site, relying only on Psychology Today, and networking only with business cards is not a sustainable model. 

While the business and marketing training I took helped me grow my practice enormously, the biggest challenges for me were also about showing up, letting my voice be heard, and sharing a little bit more online.  

I was in the midst of this struggle when I trained with Dr. Brene Brown to become a Daring Way Facilitator.  The curriculum I learned there revolutionized the way I see vulnerability, courage and showing up in my business and marketing.  

I've led countless trainings for therapists based on this material since, and have learned I was not alone.  Most counseling professionals have paralyzing fears about beeing seen, showing off, or playing big in marketing a private practice.

While most of us have watched Brene's infamous TED Talk, most therapists haven't seen this talk she gave to an audience of creatives at the 99U conference in 2013.  I find it especially applicable to the kind of creativity and courage we are working with as therapist bloggers.  

Watch here:

The three main critics you want to watch out for when you start showing up more are

Shame

Shame will sneak in and tell you, you are not worthy of this online space, no one cares, and you will just sound arrogant/ignorant/or something else awful.  It wants you to question you and your blog's value. 

Scarcity

Scarcity wants you to worry about the resources available to you.  It will tell you there aren't enough clients to go around, you don't have enough time or energy, you don't know enough.  Scarcity wants you to play small.  

Comparison

Comparison will lie to you.  They will say someone else is doing this better than you.  They have prettier graphics, more followers, more credentials.  Comparison tells you that everyone else has already said or done something better than you ever could.  Comparison wants you stuck in place.  

In the video Brene suggests naming the critics when they show up to help reclaim your power.  

Instead of trying to ignore these critics or letting them overpower you, tell them, "I see you, I hear you, but I'm going to do this anyway.  I am not interested in your feedback."

And rely on friends, empathetic colleagues, and authentic supporters who can help hold you up when you fall.  If you need more community, you may want to join the Blog Brave Group Coaching Program to get your blog rolling with courage and integrity in 2016.  

Or, if you're interested in getting the support of a private practice coach, set up a Dream Practice Consultation to see how I can be this kind of supporter for you.

Finally, as you begin daring to show up online it is essential you have a solid self-compassion practice in place.  Because we are our own worst critics being able to practice self-compassion is both one of the most challenging parts of this curriculum and the most valuable.  

Take these suggestions to heart as you start your courageous blogging practice.  If you want to share marketing and other showing up success stories join us in the Authentic Marketing for Therapists private facebook group.  We want to cheer you on!

 


business coaching for private practice | mental health marketing

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Step 1: Building a Strong Private Practice in 2016

Strong Private Practice 2016 | Amplified Practice Coaching for Therapists

Happy New Year!  

Or, almost New Year.  

So many of you have written me asking how to set things up to increase income and build sustainable practices in 2016.  I wanted to send out this three-part series to shape your business plan in 2016.

The first part is the MOST overlooked- and maybe the most valuable.  Before starting to plan, take a moment to look back over the last year's google analytics for your website and answer the following questions:

1) Which online platforms (social media pages, facebook groups, linkedin communities, etc) brought me the most clients?  Which brought the most referrals?  Which options grew my following, or increased my site traffic?

2) Which blog posts generated the most traffic to my site?  Which parts of my site are most visited?  Where do I lose visitors most often?

3) Which new clients were the most rewarding for me to work with?  How did they find me?  What were their main concerns when they arrived at my office?


Taking an assessment of last year's most useful investments helps you become more efficient in planning this year.  

With this information you can generate better site content, edit the content you have, and share with focus (instead of spinning your wheels).  

You can read part two right here.

If you want more in-depth help creating a sustainable easy-to-manage practice, give me a call for a consultation.  I am happy to help you out!  

Or if you prefer learning in a group, join the Blog Brave Group Coaching Program.  Enrollment just opened:


coach for therapists | business coach for therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

6 Tips to Make Blogging Easy

Six Tips to Make Blogging Easy | Amplified Practice Blogging for Therapists

I get it; you barely have time to write case notes- let along blog every single week.  Plus, you have a whole personal life, family and/or day job you're BUSY- blogging just feels like one more thing.

But blogging is essential to a thriving private practice in today's world.  It helps increase SEO and traffic to your site and helps the right clients find their way to you.

Most of the therapists I coach say they want an increase in SEO and traffic to their website- but they can't get up the gusto to start blogging.  

I wrote out seven simple tips to get your blogging organized.  Check them out below.  

Blog tips for therapists 

1. Schedule blog writing out

Having a blog schedule keeps you committed and organized.  I set an appointment each week for my blogs.  Seriously, I write in "appointment with future clients" one hour to help me remember how important this blog time is- I am connecting with future clients. I'm not going to blow that off.  

2. Use an editorial calendar

Having a clear plan for your blogging endeavors means having focused and efficient writing time when you actually do sit down to write it out.  If you aren't using an editorial calendar now, you can download my free template here (and watch a video on how I use the calendar to keep three blogs going strong).  

3. Back up your writing

Nothing is worse than dedicating tons of time to writing and then losing everything.  I learned this lesson the hard way when I switched sites last year- I lost over 100 blog posts in one split second.  Having a copy saved (I save mine in dropbox so I can get at them anywhere) means less time in the future re-writing if something is lost.

Backing up my work also means I can easily re-write posts and tailor them to new or seasonally appropriate themes later.  How to Set Boundaries at Your Gay Wedding becomes Coming Out at Christmas: Setting Boundaries with Family with just a little tailoring.

4. Invite guest blogs

Collaborating with other professionals is a great way to get both your blogs written on time, and to expand the reach of your audience.  

Make a list of other professionals you admire and invite them to share a post, or find a specific post and ask the author if they're willing to tailor it to share on your site as a guest post.  

5. Do a resource roundup

I know you have resources you share with clients regularly.  Make a list of your most commonly referred books, workshops, thought leaders, or blogs and write a post on them.  

List the resources and how they can help with a short description of why each is useful and voila!  There's your blog post.  You can do this quarterly or monthly as well.

6. Interview others

Another great way to connect with practitioners you admire is to start a series of interviews.  Some of my colleagues at Be Nourished do this with their Body Trust Insights series, and it's both an easy way for them to write blogs and a simple way to connect with other practitioners and create collaboration opportunities. 

If you want more help blogging bravely in 2016 join the Blog Brave group coaching series to get your writing rolling with integrity and ease.  Click the image below for more information.


Therapist Social Media | Social Media for Therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Easy Counseling Blog Post Ideas

Do you feel stuck coming up with blog post topics?

Coming up with blog topics out of thin air can be totally overwhelming.  But if you have a resource to pull great ideas from regularly writing can be so much easier. 

Here are four places I draw blog topic inspiration from when I sit down to write my blogs:

1. My Blog Topics Bookmarks Folder

When I first started blogging I created a bookmarks folder in my browser where I keep what I call "rewrites." These are blog posts I read from others that appeal to my ideal client base.  I often read them and think, "Thats great" or "I wish they would have included ___"

I keep these handy- not to plagiarize, but so that I can draw inspiration from them or reference them in my own writing.

2. Blog Topics in my Old School Notebook

I also carry a small notebook with me to capture ideas on the go.  Truthfully, this notebook carries more than just a blog list, but having it near means when inspiration strikes in conversation, in a movie, or while listening to the radio, I can catch it to write later. 

Then when I have time to write I flip through the notebook to write blogs or add them to the next source: Blog Drafts.

3. Blog Drafts

Odds are whichever blog platform you're using has an option to save blog drafts.  These are blogs you have partially written- but aren't ready to share with the world.  

I keep a running list of blog titles and/or short outlines in my blog drafts folder and draw from them when it's time to start writing.

4. Editorial Calendar

Finally, I use my Editorial Calendar tool as a framework or guide to keep all these ideas organized.  It doesn't make sense to write about seasonal affective disorder during July, or holiday stress in May.  

By entering client interests in this tool I can plan ahead to make sure my blogs are timed well for my clients' needs and interests.

(if you would like a free Editorial Calendar download just click here)

There you have it- four easy ways to generate blog post ideas regularly.  Check out the video to hear more, or hop over to the Authentic Marketing for Therapists private Facebook group to share ideas with other therapists.


Gina Senarighi | Successful private practice | full practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Seasonal Blog Post Topics for Therapists

Do you need blog ideas?

Coming up with blog topics is one of the biggest blocks to blogging therapists experience.  

But it is probably easier than you think.

Here's one simple practice you can implement in under five minutes to generate multiple posts for this year and next!

All it takes is a few minutes of focus.  Get out something to write with and something to write on and join me by watching the video below.  

Then join us in the Authentic Marketing for Therapists in Private Practice private facebook group to share your thoughts!

 
blog editorial calendar

Download the free Editorial Calendar Template for Therapists (mentioned in the video) by entering your email here (I'll send it your way):

Name *
Name
 

Author Bio | Senarighi Portland Coach

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Seven Therapy Blogs You Can Write Right Now

Seven Easy Blogs to Write | Amplified Practice Authentic Marketing & Business Coaching for Therapists

Don't Worry, 

Overwhelm is the Norm

Most of the therapists I coach in building a private practice have a hard time starting their blog writing practice.  Often the most daunting task is choosing a topic.  

We know so much, or want to say so much, or care so much it can be a little overwhelming to pin down titles and topics right away. 

Blog Topics Are Closer Than You Think

Most of them don't realize great topics are right at their fingertips.  Let's look at the resources and tools you use most often to get those first blogs rolling.

Take out a pen and paper to write down ideas as you read- I know you'll have blog ideas by the end of this post!

Book List

Every therapist I know has a stack of favorite books.  We have a few best books we recommend over and over.  Or we know a few great books on a particular topic (for example, the best books on divorce, ADHD, adoption, or coming out).  

Make a list of books you would want every client to read and two or three sentences why each book is great.  There's one easy blog written right there!

Resource List

Similar to the book list, most of us have a list of favorite resources.  You could make a list by client concerns, online, or specific to your local area.  

Once you have a list, find links to each resource online so you can include them in your blog.  This helps connect you to similar pages online and helps your clients more easily connect with each resource from your blog.

Problem Solution

Most clients come to us with a particular problem in mind they want to solve.  Brainstorm a few possible solutions and write a few sentences on how to implement them in daily life.  Clients love having options available in action step format.  

How to 

Similar to problem solution, you could probably write a how to blog post on one of your client's most common concerns.  For example; how to meditate, how to get more sleep, how to set boundaries with parents, or how to think positive.  

If you want to generate more of these ideas keep a notebook handy in your office just for blog ideas that arise in sessions.  

F.A.Q.

FAQ (frequently asked questions) sections of websites can be a great way to set expectations and boundaries with prospective clients before they ever enter your office.  They also give you an opportunity to demonstrate your understanding for the client's concerns, and build trust and expertise. 

Start by making a list of the most commonly asked questions by prospective and first-time clients.  Then write a short answer for each.  Link these to your about page for more internal links in your site.

Interview

Interviewing a colleague or respected leader in the field can be a great way for clients to get a feel for your conversational style.  Send an introduction and a list of questions to those you admire and turn them into a Q & A post.  

You can also do this in an audio format by hosting a call and recording it with the professional you choose.  But don't forget to include the text for your blog post!

Book Review

Finally, one of my favorites, the book review.  Instead of just listing favorite book recommendations, take time to review a favorite and make suggestions for action for prospective clients.  This both helps the reader and helps you further your learning.

There you have it, seven easy blog topics for therapists.  Odds are at least one of these is a possibility that can get things started for you today.  

If you feel really stuck in blogging feel free to call me for a free consultation, or join the Blog Brave support group for therapists.   I would be happy to support your success!


Marketing coach for therapists | therapist marketing

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Therapist Business Planning: Plan for Self-Care

Business Planning for Therapists | Amplified Practice Authentic Marketing & Business Coaching for Therapists

Therapists need self care- maybe more than any other profession.  We spend our whole days holding space for trauma and empathising with others pain- it's no wonder there is a high burn out rate among professional therapists.  

Every week we focus on private practice building in counseling private practice and this week I wanted to highlight one of the ways I make space for self care in my private practice business plan.  

Watch the video below and then join us in the private Authentic Marketing for Therapists Facebook Group to talk more about making room for self-care in your counseling work!


Gina Senarighi Marketing Coach for Therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Therapist Blogging: Four Reasons to Use an Editorial Calendar

How to Use Your Editorial Calendar | Amplified Practice Authentic Marketing & Business Coaching for Therapists

The strongest business leaders have strong organizational processes to keep them focused.  

Getting organized is essential to having a reliable blog.  An Editorial Calendar is one great tool to plan and organize your writing.  Here are four reasons why:

Time Efficiency

One of the biggest fears I hear from counselors who want to blog is they just don't have time.  But by using an editorial calendar you can plan your time with much greater efficiency.  I use my calendar to plan topics in advance and then write posts in batches for future dates.  

Self-Care

Another concern my therapy business coaching clients share is a worry this will eat away at the precious free time they have.  I use the editorial calendar to block out times in the future and plan ahead to have my social media, newsletter, and blog posts prearranged.  This way I can take time off and my marketing plan keeps running (even while I am totally unplugged).

Client Connection

The best reason to plan an editorial calendar is to make your blog posts and social media sharing more useful to clients.  If I don't create a plan I tend to write on whatever topic moves me that week- which can be useful to some clients.  But it is far more connected to them if I think in advance and write based on what their needs and interests are throughout the year.  I plan out these posts using my editorial calendar.  

Resource Preparation

Finally, planning in advance helps me gather resources in advance.  If I start writing a blog post and want to add a video, link to a resource, or an infographic, preparing in advance of my scheduled post time gives me time to consider the topic with more care and find even better resources for my blog post links and client resources.  

Watch the video below to follow my process for using an editorial calendar.  

If you want to download the free calendar template mentioned in this video just click here.


Gina Marie Senarighi | therapist business coach

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Taking a Blog Break

Blog Break | Amplified Practice Authentic Marketing & Business Coaching for Therapists

Dear Readers, 

I am excited to announce my plan to launch a few truly remarkable resources to help therapists grow their online presence this fall.  Many of you have been asking for these programs after attending my in-person workshops and events.  

In order to focus on that curriculum and stay fully committed to the therapists I am currently coaching, I am going to take a blogging break on this site for a few months.  

Never fear, the blog will return this winter.  In the meantime, subscribe to my newsletter for continued resources in your inbox (and to hear about these new offerings as soon as they are ready).  

All my best,

Gina

 

More of Your Favorite Clients in Private Practice

Writing for Therapy Websites| Amplified Practice Authentic Marketing & Business Coaching for Therapists

This is another in an installment of easy 5-minute website tweaks for counselors in private practice.  These are designed to help market with authenticity and ease.  To receive these tips and other simple tools to build your practice in your email click here.  

Most therapists fear if they focus their marketing materials to a specific demographic they won't fill their practice.   

That is simply not true.  

As the world shifts to more and more online marketing, clients expectations are shifting.

Clients want to feel understood and empathized with before they even call you.  

The more carefully you market to your ideal (favorite) clients the more clients like them will connect with the materials on your site and call you for sessions.  

Whenever you write materials for your site, hold your ideal client population in mind.  If you realize a few years into practice that your focus has shifted, shift the copy on your site (you should do this every few years anyway).  

Get clear about who your favorite client is and what they are looking for when they search for your site.

 
5 Easy Minutes to a Better Therapy Website

 
Therapist Website Tip| Amplified Practice Authentic Marketing & Business Coaching for Therapists
 

Ask yourself the question above and write out your answer.  Write without editing for five full minutes.  

Get as clear as you can in your response.  Jot down as many true answers as you can.  Take your time and refine language that resonates most with you.

When you're done, pull up your website and take a look with new eyes.  Are you using your client's language on your site?  

Potential clients decide whether or not to engage with a provider after less than 30 seconds on a website.  If your responses aren't in their language take a time this week to include your response somewhere on your private practice site.  

I look forward to hearing how these simple reflection tools help your practice grow. And of course, don't hesitate to contact me for coaching if you want help implementing this kind of authenticity online.


more clients | private practice success

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Who Do You Want to Be Online?

 
 
Therapist Website Copy| Amplified Practice Authentic Marketing & Business Coaching for Therapists

This is another in an installment of simple 5-minute website tweaks for therapists in private practice.  These are designed to help market with authenticity and ease.  To receive these tips and other simple tools to build your practice in your email click here

Creating an authentic marketing plan for private practice means looking beyond traditional business tools.

One of the authors I have learned most from in my work building a practice is Malcolm Gladwell.  Gladwell has written a number of best selling books on social phenomena and psychology, and in his book David and Goliath, he outlines some of the ways being disruptive is essential to innovation.  

I am including this video of an interview with Malcolm Gladwell below where he talks about acceptance of peers and colleagues and innovation.  I this this is especially important to our work with your site because most of the therapists I work with are greatly concerned with the opinions of their colleagues (often even more so than the opinion of their potential clients).

This kind of identity management leads to website copy that appeals to colleagues- but not to clients.  
 


Ask yourself the question below and write out your answer.  Jot down as many true answers as you can.  Take your time and distill out the language that resonates most with you.

 
Therapist Website Tip:| Amplified Practice Authentic Marketing & Business Coaching for Therapists
 

Look over your responses.  How many of these aspirational goals are attached to fear, scarcity, or avoidance?  How many of them are dreams or wishes?  Take it one step further, and ask yourself, if my work is authentically represented online- who will I be online?  

Then pull up your website.  

Most potential therapy clients decide whether or not to engage with a provider after less than 30 seconds online.  

Review your site and see if any of your answers to the second question are reflected on your site.  How can you bring your site into greater alignment with your authentic work?

I look forward to hearing how these simple reflection tools help your practice grow. If you want to deepen your work with authentic marketing join the free facebook group called Authentic Marketing for Therapists.  

And of course, don't hesitate to contact me for coaching if you want help implementing this kind of authenticity online.


Senarighi | Business of therapist | successful therapist practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Nine Great Therapy Blogs to Read for Inspiration

Great Therapist Blogs| Amplified Practice Authentic Marketing & Business Coaching for Therapists

One of the greatest ways to find inspiration to write as a therapist is to read the writing of others.

There are many folks out there who are giving a great example of counselors blogging for all of us.  

Take a look at their posts, keep a notebook handy, and write down any topic ideas, questions, or thoughts that come to mind as you read.  You won't copy their work of course, but you can write your own posts based on the ideas these spark!

The Marriage Counseling Blog: 

http://marriagecounselingblog.com/

Change Therapy Blog: 

http://www.moritherapy.org/

Dr Romance Blog: 

http://drromance.typepad.com/dr_romance_blog/

Buck Black LCSW Blog: 

http://www.buckblack.com/blog

Positivity Works Blog: 

http://positivityworks.wordpress.com/

Amplified Good Blog:

http://www.amplifiedgood.com/blog/

Psychology, Philosophy, and Real Life Blog: 

http://counsellingresource.com/features/

Shrink Rap: 

http://psychiatrist-blog.blogspot.com/

Simple Marriage: 

http://simplemarriage.net/blog/

 

If you want support getting your blog going, join the Blog Brave Coaching Group for Therapists

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therapists | marketing private practice | counseling practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Blog Writing for Therapists: National Awareness Blogs

How to Blog for Counselors | Amplified Practice Authentic Marketing & Business Coaching for Therapists

This is a part of a series of posts about blogging for therapists.  Read more of them by clicking here.

One of the most challenging parts of starting a blog as a therapist is getting inspired to write.  We emphasize receiving information in our field- not giving it- so putting our expertise online can seem counter-intuitive.  

At the same time, it is critical for clients to understand your gifts, perspective, and training in order to start building connection and empathy online.  Blogging is essential to creating expertise online, and increasing your website SEO.

Each week I will post a prompt to help you get started with your private practice blog.  Use the writing prompt below to start building momentum this week!

This Week's Blog-Writing Prompt for Therapists:

One easy  prompt course for regular mental health counselor's blogs is the National Health Holidays schedule.  This can help you create posts around awareness like National Lung Cancer Awareness Week, Suicide Prevention Month, and National Invisible Disability Awareness Day.  

Go through the list and find the dates your clients might be interested in or dates related to your therapeutic orientation.  You can use other holiday and national awareness day themes.  

Did you know November is National Aviation History Month? April 3rd is National Don't-Go-To-Work-Unless-It's-Fun Day, that should be fun to write about.

Here are a few helpful sites:

National Health Holidays

Bizarre Holidays

Funny Days

 

Make it a Blogging System

You can schedule out the dates using your editorial calendar to plan ahead, or write them now and schedule the posts to list on the date in advance.  

If you haven't yet, I highly recommend downloading this free editorial calendar tool to blog with ease and efficiency.  You can organize posts in advance and plan ahead for theme weeks as appropriate for your clients this way.


counseling practice | private practice success | coach for therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Blog Writing for Therapists: In-Session Blog Prompts

Blog Topics for Counselors| Amplified Practice Authentic Marketing & Business Coaching for Therapists

This is a part of a series of posts about blogging for therapists.  Read more of them by clicking here.

One of the most challenging parts of starting a blog as a therapist is getting inspired to write.  We emphasize receiving information in our field- not giving it- so putting our expertise online can seem counter-intuitive.  

At the same time, it is critical for clients to understand your gifts, perspective, and training in order to start building connection and empathy online.  Blogging is essential to creating expertise online, and increasing your website SEO.

Each week I will post a prompt to help you get started with your private practice blog.  Use the writing prompt below to start building momentum this week!

This Week's Blog-Writing Prompt:

I'm always amazed at the themes that show up in my work.  It seems when it rains it pours, and some weeks more than others for the majority of my clients.  I am sure you have had weeks like this; when every client who comes through your door seems to be going through a break up, losing a loved one, finding a new job, or dealing work jealousy.  

For me this week it was housing.  One client gets evicted, a couple who is on a house hunt, a landlord-client with tenant troubles, a client who finds out his childhood home is being sold...

Notice the theme that comes up in sessions this week and write it down.  What do you wish your clients knew about this theme?  What do you want to say to help them?  what resources do you wish they had?  

Without sharing any of their unique stories or information, write a post as if you are talking to an imaginary future client about your theme.  

Make it a system:

This prompt-system alone has helped me write the majority of my blog posts.  I keep a note in my dayplanner at the end of each day of themes I could write a blog about.  Over time this has helped me use my editorial calendar to keep themes organized and plan blogs in advance that reach clients with the right timing.

Do you use an editorial calendar? Download my free template (click the image) and watch the tutorial video to implement this system in your own blogging practice.  

 

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.