Happy New Year!
Or, almost New Year.
So many of you have written me asking how to set things up to increase income and build sustainable practices in 2016. I wanted to send out this three-part series to shape your business plan in 2016.
The first part is the MOST overlooked- and maybe the most valuable. Before starting to plan, take a moment to look back over the last year's google analytics for your website and answer the following questions:
1) Which online platforms (social media pages, facebook groups, linkedin communities, etc) brought me the most clients? Which brought the most referrals? Which options grew my following, or increased my site traffic?
2) Which blog posts generated the most traffic to my site? Which parts of my site are most visited? Where do I lose visitors most often?
3) Which new clients were the most rewarding for me to work with? How did they find me? What were their main concerns when they arrived at my office?
Taking an assessment of last year's most useful investments helps you become more efficient in planning this year.
With this information you can generate better site content, edit the content you have, and share with focus (instead of spinning your wheels).
You can read part two right here.
If you want more in-depth help creating a sustainable easy-to-manage practice, give me a call for a consultation. I am happy to help you out!
Or if you prefer learning in a group, join the Blog Brave Group Coaching Program. Enrollment just opened:
Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.
Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media.
Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.