building private practice

Writing Effective Copy for Your Counseling Website: Share Your Hopes

Writing Effective Copy for Your Counseling Website

When creating an online presence (much like in our therapy sessions) it is essential to put the needs of clients first.

But all too often we create websites for us and our colleagues and we miss the important opportunity to create connection and trust with prospective clients.  

This is part of an on-going series to help you refine your counseling website copy to reach the right clients and create meaningful connections online- before they ever set foot in your office.  

If you want to continue the conversation about integrity-based (not salesy) marketing in private practice, join the Authentic Marketing for Therapists in Private Practice private facebook group to learn from like-minded supportive colleagues.

 

Take a look at your ongoing clients- the big successes.  Think about the growth and development you've seen in them and the changes that have developed over time.  What have you hoped for them?  What do you dream for them?

Take five minutes to free write (which means no editing, just free flow writing) on the question below.  Notice what comes up, how you feel, and what most of all what messages show up for your clients.

 
Counseling Website | Private Practice Website | Therapist Website
 

Your website is one place to share this kind of caring message with your clients.  You may not want to share your free write verbatim, but check in with yourself to see if the hopes you hold for clients are evident in your website copy.  

If they're clearly demonstrated on your site congratulations!  You're one step closer to reaching the right clients.  

If not, how can you tweak the copy to include more of your hopes for them?  Take a fre minutes this week to add in your hopes.  


About the Author:

After starting two successful private practices right out of graduate school, other therapists started calling on Gina Senarighi for marketing help.  

Today she coffers business coaching for health providers who want to build and online presence in private practice with authenticity.  Her business coaching clients appreciate her enthusiastic encouragement and unique ability to make the overwhelm of social media, blogging, and website writing easy to manage.  

Join her business coaching for therapists group, to find supportive community and efficiently fill your practice.  

 

Counseling Website Inspiration: 15 of the Best Websites for Therapists

Counseling Website Inspiration: 15 of the Best Websites for Therapists

Finding Great Therapist Website Design Inspiration can be a Struggle...

When clients search for us they want to feel inspired, understood, or comforted.  But most therapist websites leave them confused and chilly.  

When I work with therapists to develop a website I want you to have strong mental health websites to draw inspiration from.  I often start with therapists by creating a vision board of aspirational sites.  But sometimes it's hard to find great inspiration.

The list below includes some of my favorites from around the web.   

If you're working with a website designer to create your own counseling website I highly recommend creating your own "sites I like" list.  Alongside it do include a few reasons you like the site to help the design team create something specific to you (you can see my examples here).

If you have any questions on this process,  please send me a message- I am happy to help you along!

Therapists Websites

Mitch Bacon, Ground PDX

http://groundpdx.com/

I love the warm brown tones and the simplicity in this page- "the therapist, "the yurt" it's approachable!

Jesse Johnson, Vital Collective

http://www.vitalcollective.com/

The black and white photography on this counseling webpage is really beautiful.

Gina Senarighi, Uncommon Love

http://www.uncommonlovepdx.com

I love that the black and white on this website is sexy- yet the photo of Gina chosen still feels professional and approachable.

Gina Senarighi, Amplified Good

http://www.amplifiedgood.com

The warmth of the colors on this site is great!  I set out to make this site approachable and fun and am really glad it worked!

The Angry Therapist

http://www.theangrytherapist.com/

This therapist's site speaks of general baddassery.  I love the name and motorcycle image.

Heidi Reeder

http://www.heidireeder.com/

I appreciate the logos and brightness of this counselor's website.


Group Practice Websites

Portland Therapy Center

http://www.portlandtherapycenter.com/

The logo on this site is warm and bright and manages to sync together many different therapists' work into one cohesive brand identity.

DBT Eastside

http://www.dbteastside.com

I am biased- I created this site.  But I love the warmth they chose for their colors coupled with modern lettering and custom logo work.  

Talk Space

http://www.talkspace.com/

This website makes it very clear they are offering online therapy- I think it would be very easy to use for prospective clients.

Open Path Collective

http://openpathcollective.org/

The clean and colorful logo on this site is really appealing to me.

 

Mental Wellness Counseling

http://www.mentalwellnesscounseling.com/

The bright imagery on this site is a little country and a little rock and roll.  I like how young this website feels.


Famous Mental Health Providers Websites

Teri Cole

https://terricole.com/

Teri is an expert in the field and has a strong established online presence.  This site is inviting and professional.

Brene Brown

http://brenebrown.com/

Brene is also very well known in the field of social work and organizational psychology.  This bright and airy webpage blends her work in both beautifully.  

John Gottman 

https://www.gottman.com/

The Gottman's recently updated their page to this more modern website design.  Their expertise is met with welcoming design.  

Dr. Julie Hanks

http://www.drjuliehanks.com/

Julie Hanks is a leader in the field for media and marketing among therapists in private practice.  Her site really highlights all her work.


About the Author:

After starting two successful private practices right out of graduate school, other therapists started calling on Gina Senarighi for marketing help.  

Today she coffers business coaching for health providers who want to build and online presence in private practice with authenticity.  Her business coaching clients appreciate her enthusiastic encouragement and unique ability to make the overwhelm of social media, blogging, and website writing easy to manage.  

Join her business coaching for therapists group, to find supportive community and efficiently fill your practice.  

Do You Need a Counseling Practice Logo?

Do You Need a Counseling Practice Logo? | Marketing Coaching for Therapists

A logo is a branded image you use as a part of your business identity.  Lots of therapists make their practice work without one, but as more and more therapists use creative individualized marketing in practice many are starting to consider including a unique logo in their business plan.

A strong logo is an important part of your private practice branding but not an essential first step in starting your business.  It can be very expensive to work with a designer to create something unique.  If you don't have the funds, a logo is one step you could wait on as your practice develops.

Here are some of the reasons you would choose to include a logo.  

It lets clients know you take your professional work and business seriously.

It communicates your expertise by watermarking your creations (e-books, e-courses, handouts, forms).

It's versatile- you can use it in letterhead, business cards, online and off.

It's consistent- it helps clients see you are visually reliable no matter where they find you.

When creating a logo with a designer it will help to create a collection of logos you know your ideal client would like.  I suggest starting a Pinterest board to collect your images online.  

I am including many of the type-based logos we have created for clients below for your inspiration and consideration. if you would like to talk about creating a counseling practice logo give me a call for a consultation.  I am happy to help you!   

therapist business logo | branding for private practicr

About the Author:

After starting two successful private practices right out of graduate school, other therapists started calling on Gina Senarighi for marketing help.  

Today she coffers business coaching for health providers who want to build and online presence in private practice with authenticity.  Her business coaching clients appreciate her enthusiastic encouragement and unique ability to make the overwhelm of social media, blogging, and website writing easy to manage.  

Join her business coaching for therapists group, to find supportive community and efficiently fill your practice.  

If It Doesn't Light You Up, You're Not the Right Person For the Job

Danielle La Porte | Purpose in Counseling | Therapist Purpose | Meaningful Work

What would change if instead of referring clients out only when we know they're not right for us, what if we got better at what we're best at?

What if we trusted there are enough clients for all of us?  

What if we honored what is best in each of us and shifted to a strive for mastery, instead of focusing on filling hours?

When I shifted from taking nearly any client who walked through the door, to serving only the clients I absolutely know I can help.  When I moved from scarcity-based open doors on my practice, to more carefully selecting clients who I LOVED working with.  

Our clients deserve a provider who is lit up about working with them.

I realized quickly I needed to create a stronger referral list.  I started asking other counselors who lights them up in their work.  I focused my energy on building a referral list of providers I could be proud to share on the internet (actually bragging about their strengths).  

It became clear, when I focus only on the work I am great at more of the right clients started showing up. 

The more clear I got the more it happened.

The more I could speak directly to them online and in person the more they started saying yes.  

But what's even better is once I started referring out more clients I received more referrals.  The more I fortified my web of referrals the more it nourished me and my therapy business.  

My point: don't be afraid to focus your work and refer out.  You and your clients deserve to be lit up by this work.

Give yourself permission to focus on your true joy in your work.  

Give yourself permission to say no to clients who don't fit your dream practice.   

Shoft your focus to only the work that lights you up this week.  Notice what changes.  


If you want help identifying your niche with real focus download this free 5-day e-course today:


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media.

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Counseling Supervision vs Private Practice Coaching: The Differences You Need to Know

Counseling Supervision vs Business Coaching for Therapists | Private Practice Coach | Supervision in Counseling

Supervision vs Counseling

Doing great work in private practice requires support.  Sometimes you need a great counseling supervision to think through a problem, and other times you need to hire a private practice business coach.  

Knowing which kind of support you need isn't always easy to determine.  I outlined a few key differences below to help you find what you need to grow your counseling practice.  

Counseling Supervision

A counseling supervisor provides consultation to new therapists. They may also advise licensed practitioners in difficult or unique situations.  Supervisors might do any of the following:

  • walk you through professional ethics concerns 

  • help you track pre-licensure hours

  • consult on stuck or tricky cases

  • assist in psychotherapy case consultation

  • advise on methods for treatment with therapy clients

  • support you through countertransference or personal dilemmas that arise in session

  • review diagnostic codes, insurance paneling, or client files

  • review for your licensing exams

  • navigate conversations with your licensing board

Counseling supervisors are ultimately responsible for the well-being of their supervisee's clients.  They keep record of your meetings to help ensure you're on the right track.  As experienced professionals, they also help new counselors develop a professional identity.

This role is critical to success as a new practitioner so it is essential you find a well-qualified supervisor who is a good fit for your work.  I recommend interviewing a few supervisors to assess their fit for your work and professional growth.  Here are a few questions I ask to interview supervisors before working with them:

  • Are you credentialed to provide the kind of supervision I need?

  • Do your specializations and trainings align with my interests and passions in private practice?

  • How do you structure supervision meetings?  How should I prepare for our work together?

  • How often will you review my files, listen to recorded sessions, or view videos of my work for feedback?

  • What can I expect regarding our contact outside of face to face meetings?  What if I need support after hours? 

  • How do you measure success in counseling work?  How do you assess growth in practitioners?

  • What motivates you to work as a supervisor? What have been some of your greatest successes in supervision?  What is your greatest challenge?

Read more about counseling supervision on the APA website

Just like a counseling relationship, it's  imperative you have a strong, trusting relationship with your supervisor. If you feel you can’t tell them things, it may be time to move on. You can change supervisors whenever you like (just be sure to update your licensing board). Your professional development is the key focus here.

Private Practice Coaching

But being a trained clinical supervisor doesn't always mean you know anything about creating a sustainable business in private practice.  Hiring a private practice coach is all about reaching the right clients, marketing online, growing your income, and running a small business in a modern world.  

Coaching is different from supervision in a few key ways:

  • Coaching is not a regulated field, so your coach may not have any certification or training.

  • Coaching is focused on your practice business growth and identity as a business person- not your in-session therapeutic work (diagnostics and stuck cases). 

  • Coaching will not meet your requirements for supervision if you are a pre-licensed or intern counselor (ethics and training requirements). 

  • Coaches can practice beyond state lines so you can meet with one from anywhere if you respect their work. 

Unlike supervision, coaching will help you:

  • Effectively reach the right clients through social media, blogging, and other marketing strategy

  • Develop an integrity-based business plan

  • Create a financial plan for your therapy business to make a decent counseling income

  • Use your time wisely in growing your business by choosing a clear plan

  • Make running a psychotherapy business easier with useful resources, plans, and tools

  • Build an authentic online presence (social media, website, videos etc)

  • Understand Search Engine Optimization (SEO) or how to get found on google

  • Overcome money blocks and limited thinking about practice growth

Read more about effective business coaching on Forbes.com

If you hire a business coach for private practice, you want to know they are credible and can be trusted with your work.  Because the field of coaching is wide open there are a lot of folks offering coaching services with varying degrees of training.  

Similar to supervision, hiring a coach means taking your counseling business seriously.  It's really important you interview a few coaches to assess their skills and match for your private practice needs.  Here are a few questions I recommend asking:

  • What qualifies you to coach private practice therapists?  Do you have any coaching certifications or training?

  • Have you built or run a financially sustainable private practice?

  • What formal training do you have in marketing, business, or social media?

  • What can I expect regarding our contact outside of face to face meetings?  What if I need support after hours? 

  • How do you assess growth in the business of counseling?

  • What motivates you to work as a coach? What have been some of your greatest successes in coaching?  What is your greatest challenge?

  • What specific business-building issues have you helped previous coaching clients overcome?

I believe if you take your private practice business seriously you will require the services of both a supervisor and a coach.  Find supervisors near you by checking with your local licensing board.  Find a coach through the International Coach Federation website, or give me a call for a consultation and I can support you or refer you to another coach.  


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

30 Reasons to Hire a Private Practice Business Coach

Reasons to Hire a Counseling Practice Coach | Business Coach for Therapists

Not every therapist understands how hiring a business coach can improve private practice.  Here's a quick list of thirty reasons you might hire a coach in private practice:

  1. You want to help more clients

  2. The mere idea of putting your face on a website scares the heck out of you

  3. You're super overwhelmed by technology

  4. You moved to a new area and are starting over

  5. Leaving agency work behind seems like a far off dream

  6. You worry you won't get any clients if you start a private practice

  7. You want to make more money in private practice

  8. Building a website sounds like a drag

  9. Social media intimidates you

  10. You have trouble staying focused on business tasks

  11. You want an accountability partner to help you keep on track

  12. You want support for your writing

  13. It's time to switch focus in your counseling practice

  14. You're ready to take your private practice seriously

  15. Counseling is great, but you want additional income streams

  16. You know hat you need to do, but somehow manage to put it off every time

  17. You want to market your work without sounding salesy

  18. There's so much great general information out there but you want help applying it to your dream clients

  19. You don't know what to write on your site

  20. You want sustainable private practice income to fill the gaps on slow weeks

  21. Your goal is a full private practice

  22. You want to podcast but starting one is daunting

  23. Trying to understand SEO gives you a headache

  24. Your intakes have slowed (or stopped)

  25. Your clients aren't paying you enough

  26. There are already so many therapists out there you worry you won't stand out

  27. Imposter syndrome sets in and says "Who do you think you are?" every time you think about making a private practice website

  28. You want more credibility and notoriety

  29. You have tried everything you can think of and still there's no traffic on your website

  30. You want greater confidence talking about your therapy business at networking events

If you want help from a community of supportive therapists, join the private Authentic Marketing for Therapists in Private Practice facebook group here so we can help your business grow!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Six Resources for Online Counseling in Private Practice

Six Essential Resources to Provide Online Counseling | Virtual Counseling | HIPPA Online Counseling

So you're considering offering online counseling to grow your private practice.  This can be a great way to offer you and your clients some flexibility and ease of access to services.

But before you begin there are a few considerations and resources you're going to want to check out to be sure you're offering confidential and ethical services.  

Your Starting Place for All Things New and Exciting

As with any major change in your practice moving online has specific implications depending on where you are practicing.  Each US state and many national countries have their own unique provisions related to virtual counseling.  Without guidance it can get confusing so find the Licensing Board in your area to start on the right path.  

I highly recommend reading more on HIPPA compliance and ethics concerns from Roy Huggins at Person-Centered Tech.

Distance Counseling Training and Online Therapy Certifications

Before starting services you might want to consider getting some real training in the considerations, ethics, and technology implications for you and your clients.  Both the Zur Institute and the Center for Credentialing and Education offer Distance Credentialed Counselor Certifications to help you really know what you're doing.   

HIPPA-Ready Video Chat Platforms for Online Counseling

Once you have checked with your board and feel equipped with training there are HIPPA compliant platforms to consider as you begin online counseling.  It is essential to use a service that takes client privacy seriously.  

Check out the list below for three options on pricing and features:

Combating Isolation

Before you begin actual client work you might want to consider getting professional support in the form of supervision (check with your licensing board for credentialed supervisors in your area) and collegial community.  

There are many online professional groups for therapists working in this arena and finding one can be incredibly useful for your long-term plans in the field of online counseling.  

Best of luck to you on this new online endeavor!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Why You Need a Website

Why You Need a Private Practice Website | Amplified Practice Coaching for Therapists

One of the biggest mistakes I see in private practice today is believing the myth you can have a prosperous therapy business without a website. 

While that may be true for businesses fifteen years ago, it is simply not realistic for counselors in private practice today.  

Even if you have a robust facebook page or psychology today profile, a website is essential to a successful practice.

There are a number of reasons you need a website.  I'll outline those below.

Why you need a website:

1. To reach more clients

Modern clients use the internet

Clients use the internet to search for everything now.  They are going to use it to find you.  If you don't have a site you are missing hundreds of opportunities to connect with prospective therapy clients.  

24/7 availability

Although you may not be on call- your web site is.  A site never stops working for you. Even if clients are searching for you at 3:00 A.M. they can find resources you've shared and ways to connect during business hours.

2. To increase your credibility

Having a website is a great way for your to demonstrate your knowledge and expertise to prospective clients and referral sources.  

Give information generously

One great way to support prospective clients (even those you never work with) is to provide useful information on your website.  Having a site creates a space for your to offer tools, links, and other resources for folks who are suffering- even if you never meet!

This is one way to help people who cannot afford counseling, or who may not engage for quote some time to try implementing change in their lives on their own.  You can support them well before they decide to become a client.

Demonstrate your training and  expertise

Sharing information so generously allows potential clients to see all the tools and resources you know about specific topic areas.  

Clients come to us because they want tools- so share some!  Blogging, offering worksheets, recording meditations, sharing resources all demonstrate the wealth of training and knowledge you are able to share with new clients.

3. To create clarity with new counseling clients

You want your clients to have a clear idea of what your work is like, and what to expect from sessions.

Provide expectations, forms, guidelines

One of the best outcomes of having my website updated is having clear expectations for new clients outlined.  All my forms and professional disclosure information is easy to find and my specializations are clear for referral sources and colleagues.  

The more specific I became in my site- the better fit the clients were who found me.

4. To build trust and rapport with therapy clients

Offer consistency to build trust

We all know, building trust is essential with clients in therapy.  Having a clear and reliable website, branding blog, and social media plan allows clients to see consistency in your message and grow trust before you ever meet.

5. To demonstrate empathy when your clients need it most

Let your clients know you understand

If nothing else, you want your potential clients to leave your website feeling understood.  Get clear about who you want to work with (and who you work best with) and what they are most looking for when they search for you.  

Use the copy (writing) on your site to express understanding and offer tools and resources that will help then with the problem they are focused on.

Building a website doesn't have to be difficult- or cost a ton of money.  If you'd like help building an easy to use private practice website contact me for a consultation- I would love to help!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

How to Use Facebook Groups to Increase Therapy Client Referrals

Increase Therapy Client Referrals with Counseling Facebook Groups | Business Coaching for Therapists

Becoming an active member of social media groups is one way to increase credibility and referrals among mental health practitioners. It's the new business networking event- just without physical business cards.

It's pretty easy to make connections all over the globe and establish yourself as knowledgeable and reliable in private practice through facebook networking.  However, if you're not careful about HOW you write your introductions and responses you could be missing out on referrals and collaboration opportunities.

There are four important pieces of information that get left out in the online networking world. Be sure to include these to make the most of your online group memberships.

Four elements of a successful facebook group introduction for therapists:

1. My actual name (not my facebook alias) so other practitioners can find me, contact me, look me up for referrals

  • "My non-facebook name is Gina Senarighi"
  • "Offline I practice as Gina Senarighi"
  • "My name at work is Gina Senarighi"

2. My practice's geographic location so other practitioners know if clients are near me for better referrals

  • "I practice in Southeast Portland, Or"
  • "I have an office in University District and Green Lake neighborhoods in Seattle WA"
  • "I am moving to Pasadena, CA and could use help connecting with more clients and practitioners in the area."

3. A one sentence description of my ideal client

  • "I love working with women executives who are considering parenthood."
  • "I work with polyamorous couples"
  • "I love helping female combat vets return to life in the states"
  • "I help families of teens with autism navigate the healthcare system"

4. A link to your private practice website and facebook page (again, so referral sources can find you easily.

  • "You can read more about my work at www.amplifiedgood.com"
  • "Check out my new blog on my private practice site www.uncommonlovepdx.com"
  • "I have a few resources for clients in my focus area on my site www.amplifiedgood.com"

If you've already sent an introduction and your self critic is in full alarm "Oh no!  I did it wrong!"  Don't worry.  You can always re-introduce yourself.  Try something like this:

"Hi!  I wanted to send a quick hello to all of you to re-introduce my practice.  My offline name is Gina Senarighi, and I work with couples considering opening their relationships in Portland, Oregon and online.  If you're interested in learning more about these couples check out my website: www.uncommonlovepdx.com or give me a call- I love talking with other therapists about the work I do!"  

It's that simple.  

Making it as easy as possible for others to refer to you can greatly improve the referrals you receive through online networking groups.

Join the Authentic Marketing for Private Practice Facebook Group and try it out how!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Eight Non-Therapist Business Coaches You Should Follow

Eight Non-Therapist Business Coaches You Should Follow | Amplified Practice Business Coach for Counselors

Yes, as therapists we work in a unique field unlike any other.  We have intense relationships, navigate powerful ethical decisions, and support people through some of the most intense moments of their lives.

When we want to grow our work it makes sense to rely on private practice business coaches who have built successful practices.

But in the day-to-day business of it all, there is a LOT to learn from people outside the field of psychotherapy.  Here are five of my favorites.

Jenny Shih

Jenny has been a favorite of mine for a long time (and not just because she's also an Oregonian).  She's been an incredible business coach for online businesses and solopreneurs for many years- but here's why she's great for therapists: Jenny really emphasizes human connection and meaningful 1:1 interaction.  

Of all the big name coaches I have followed, Jenny offers the most personalized attention.  You really feel cared for even though she has a HUGE following.  As therapists we want our clients to feel that kind of care online too.

Tara Gentile

If you are shy about selling Tara is the teacher for you.  She offers incredible online resources for free all the time (check out the 30 days of videos she's offering right now on facebook).  You can also take classes with her on CreativeLive.  More than that she created a model called the Quiet Power Strategy all about authenticity in selling and marketing online.  I know you're going to love her.

Erika Madden

Generosity is key in online marketing and it is a critical part of demonstrating credibility and expertise as a therapist.  Erika runs a site called Olyvia with an outstanding library of resources and tools for online marketing and branding.  I mean lists upon lists upon lists of really useful stuff just waiting for you over there- go get it. 

Holly Gillen

Holly is my go-to for all things video.  She is clear and to the point and offers video tips almost every day on facebook, youtube, and periscope.  Holly's real talk and enthusiasm will get you through the most stuck parts of video creation.  As internet marketing turns more and more to video following Holly will help us all move in the direction of the future.  

Marie Forleo

Marie founded B-School, the source my original awakening to marketing online.  She has more recently focused on general well-being in her quirky videos, but the content she does share on copy, marketing, and branding is clear, easy-to-follow and priceless. I mean literally priceless; she posts free well-produced videos online almost every day.

Amber McCue

Most therapists I know struggle to organize their administrative processes.  This is why you need to follow Amber.  Her strength is in streamlining systems for maximum efficiency (and doing it with style and spunk).  One of my favorite tools she offers is a yearly "Planathon" in November where she supports thousands of business owners in getting organized for the year ahead.  You don't want to miss it- join me there!

Yes Yes Marsha

Marketing as a therapist is all about authenticity and connection- and this is why you need to follow Yes Yes Marsha.  Her focus is on being unforgettable, and her videos certainly are.  She dances, wears costumes, and plays all while making clear points about connecting more meaningfully in person and online.  Yes yes, you can be silly and professional.

Danielle LaPorte

Danielle is a total badass.  For the therapists who wonder about how to integrate beliefs, spirituality, soul, and a touch of woo into their online marketing Danielle is a great role model.  Her blog will make you laugh and cry and leave you inspired to do better in the world. She's also a writing coach and a highly successful speaker.  Imagine a rockstar, a poet and a shaman all came together and you have Danielle.     

If you want support from a coach with IS also a successful therapist give me a call for a consultation, I am happy to help you find success.


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

The Basics of SEO for Therapist Websites

SEO stands for search engine optimization- it's how you make sure clients can find you when they search for you on google (or bing, or yahoo).

If you want to connect with clients you need a website, but you also need it to be found.

Google is the best referral source you can partner with.  It will send you clients 24/7 for free without ever meeting you.  SEO is how you nurture that relationship.

Here's how:

The Kennedy Center Honors of Private Practice

Honoring Private Practice | Business Coaching for Therapists

I have watched this video now four times today.

And while I shared my personal reflections on my private practice page, there are professional implications here too.

I love seeing Aretha do her work with this much energy, presence, and passion after fifty years on the job.

I want to be this proud of and strong in my work tomorrow and fifty years from now.

There are days I feel these solid in my work as a therapist- days where this might even be my theme song.

I want more of those days in 2016.

Here's to each of us having our own Kennedy Center Honors-worthy work of our own.  

Click the image of Aretha Franklin to link to the full performance.

If you want to get clear about your goals in private practice for 2016 download the Goal Setting Guide for Private Practice here and start the new year strong.  


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Step 2: Building a Successful Private Practice in 2016

Successful Private Practice | Building a Private Practice | Private Practice Goals

So many of you have written me asking how to set things up to increase income and build sustainable practices in 2016.  I wanted to send out this three-part series to shape your business plan in 2016.

Check out Part 1 right here.

The second part is my favorite because it is all about dreaming.  Dreaming is simple, but it's value is not to be overlooked.  Without a clear dream it is impossible to move in the right direction.  But few of us set aside real time to dream.  

I created this free guide to help you get to know your dream counseling practice. Download it and spend a little time today getting clearer about your dream private practice so you can start to build it in the new year.  

I know this is a lot of reflection and introspection, but (just like with so many of our counseling clients) reflection and clarity is the foundation for forward action.  Don't breeze through these activities.  Take real time to reflect.

If you want support moving forward in private practice next year give me a call for a coaching session.  I'd love to support your work!


Therapist Marketing Plan | Private Practice Marketing

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Step 1: Building a Strong Private Practice in 2016

Strong Private Practice 2016 | Amplified Practice Coaching for Therapists

Happy New Year!  

Or, almost New Year.  

So many of you have written me asking how to set things up to increase income and build sustainable practices in 2016.  I wanted to send out this three-part series to shape your business plan in 2016.

The first part is the MOST overlooked- and maybe the most valuable.  Before starting to plan, take a moment to look back over the last year's google analytics for your website and answer the following questions:

1) Which online platforms (social media pages, facebook groups, linkedin communities, etc) brought me the most clients?  Which brought the most referrals?  Which options grew my following, or increased my site traffic?

2) Which blog posts generated the most traffic to my site?  Which parts of my site are most visited?  Where do I lose visitors most often?

3) Which new clients were the most rewarding for me to work with?  How did they find me?  What were their main concerns when they arrived at my office?


Taking an assessment of last year's most useful investments helps you become more efficient in planning this year.  

With this information you can generate better site content, edit the content you have, and share with focus (instead of spinning your wheels).  

You can read part two right here.

If you want more in-depth help creating a sustainable easy-to-manage practice, give me a call for a consultation.  I am happy to help you out!  

Or if you prefer learning in a group, join the Blog Brave Group Coaching Program.  Enrollment just opened:


coach for therapists | business coach for therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Therapist Business Planning: Plan for Self-Care

Business Planning for Therapists | Amplified Practice Authentic Marketing & Business Coaching for Therapists

Therapists need self care- maybe more than any other profession.  We spend our whole days holding space for trauma and empathising with others pain- it's no wonder there is a high burn out rate among professional therapists.  

Every week we focus on private practice building in counseling private practice and this week I wanted to highlight one of the ways I make space for self care in my private practice business plan.  

Watch the video below and then join us in the private Authentic Marketing for Therapists Facebook Group to talk more about making room for self-care in your counseling work!


Gina Senarighi Marketing Coach for Therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Reframing Money: Changing Your Thoughts to Build a Profitable Practice

Profitable Private Practice | Amplified Practice Authentic Marketing & Business Coaching for Therapists

One of the greater successes in my practice came to me as a mindset shift.  I noticed how often I sat in a place of fear and scarcity and I knew I didn't want to operate my counseling practice from that headspace.  

It felt out of integrity for me to invite clients to work through their fears if I wasn't facing my own.

It was easy for me to see one of the easiest targets for fear in my life was around money.  This is probably true for many small business owners, but I think it is unique to therapists in many ways.  Because our work is so often an extension of ourselves, it is especially challenging to untangle our worth from our work, and our worth from our income.

I was referred to Kate Northrup by my own therapy business coach when I started working on my money blocks in practice.  Kate has created a really unique approach to financial abundance that aligns spirituality, gratitude, and serious reframe to her clients' relationship with money.  

I watched her Wanderlust Speakeasy talk years ago and it has transformed the way I think and interact with money in my practice.  Many other therapists have commented on my financial approach- calling it generous, or abundance-minded, but always noting how little space I allow for fear around money.  

I am including Kate's talk below because I believe this mindset is critical to transforming our work as therapists in private practice, our income in counseling practice, and our relationships with clients.  When we are troubled in our own relationship with finances we are far less likely to talk about it easily with clients (and far more likely to get caught up in serious transference).  

Critical Reframes About Money for Therapists

I'll outline my favorite points from Kate's talk below.  These have had significant impact on my practice and my work with clients around money.  

Notice what shows up for you ask you watch the video and leave a comment letting me know how this connects with your own work- I would love to hear from you!

Writing out your money truths

I love three of the tools Kate outlines here.  First, she talks about creating lists around financial expansiveness, and restrictions.  

I created a worksheet for you to complete this activity- you can download it here.

Thinking more specifically about our financial stuck points creates opportunities for us to change our behavior patterns around money.  

Where are your private practice financial leaks?

Kate also talks about writing out financial agreements in her business partnership with her mom.  Although her situation is very different, I cannot tell you how many of the counselors I work with do not write out the payment agreements with clients (especially sliding scale clients).  Not only does this create real liability for your counseling practice- it moves you further from the financial clarity you (and your clients) need.  

Take a minute today to write out a list of your financial agreements- do you have them in writing?  Can you create agreements with these clients and partners in the next two weeks?

The final exercise Kate mentions very quickly is about writing out a list of places in your life where you feel financial freedom.  One of the biggest money blocks for many folks in mental health is not having an idea of what financial success might feel like.  Knowing what brings us excitement and pleasure around money- again with specificity- can help us get in bring that vision closer to reality.  


Reframing your vision of private practice profitability 

Truthfully, I cannot say enough about the power of creating a clear vision of profitability and financial security.  I spend a lot of time envisioning what I want and getting clear about the action steps I want to get there.  

However, sometimes (as Kate says in the video) I don't actually want to do the work to get there.  I would love to have a clinic and a research institute named after me- but do I want to do the work to get there?  Nope.  So I need to make sure my vision is something I am willing to do the work for.  


Let your money shame out in the light

"Shame cannot survive empathy"  - Brene Brown

It's true, shame likes to keep us isolated, quiet, and small.  By telling the truth about our money to empathetic folks (the folks who love us not in spite of our imperfections, but along with them) we create space for empathy and learning.  

Early in my practice I started a mastermind group for therapists focused on financial wellness.  Kate suggests finding a group of friends to talk through money problems with.  Bringing our money concerns out in a shame-free environment can be incredibly healing and empowering.  

Who do you trust and respect enough to invite to this conversation?  

Sharing with empathetic friends and colleagues also creates space for self-compassion.  As therapists we know shame is never a motivator for behavior change- and yet many of us shame ourselves about money all the time.  

Self compassion means giving ourselves kindness- speaking to ourselves the way we would a loved one.  

How would your financial experience be different if you treated yourself with kindness?


Financial sustainability as a spiritual practice


I love Kate's outlook on money as energy exchange, gratitude, generosity, and abundance.  Many of the therapists I work with see financial wealth as truly separate from meaningful connection to clients.  Kate's reframe helps me see the exchange of energy in money, care, and expertise in much better balance.  I hope it helps you in your work as well.  

Again, let me know what you think of this video here, or in the Authentic Marketing for Therapists private Facebook group.  I look forward to hearing from you!  



coaching for therapists | limiting belief therapist

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

More of Your Favorite Clients in Private Practice

Writing for Therapy Websites| Amplified Practice Authentic Marketing & Business Coaching for Therapists

This is another in an installment of easy 5-minute website tweaks for counselors in private practice.  These are designed to help market with authenticity and ease.  To receive these tips and other simple tools to build your practice in your email click here.  

Most therapists fear if they focus their marketing materials to a specific demographic they won't fill their practice.   

That is simply not true.  

As the world shifts to more and more online marketing, clients expectations are shifting.

Clients want to feel understood and empathized with before they even call you.  

The more carefully you market to your ideal (favorite) clients the more clients like them will connect with the materials on your site and call you for sessions.  

Whenever you write materials for your site, hold your ideal client population in mind.  If you realize a few years into practice that your focus has shifted, shift the copy on your site (you should do this every few years anyway).  

Get clear about who your favorite client is and what they are looking for when they search for your site.

 
5 Easy Minutes to a Better Therapy Website

 
Therapist Website Tip| Amplified Practice Authentic Marketing & Business Coaching for Therapists
 

Ask yourself the question above and write out your answer.  Write without editing for five full minutes.  

Get as clear as you can in your response.  Jot down as many true answers as you can.  Take your time and refine language that resonates most with you.

When you're done, pull up your website and take a look with new eyes.  Are you using your client's language on your site?  

Potential clients decide whether or not to engage with a provider after less than 30 seconds on a website.  If your responses aren't in their language take a time this week to include your response somewhere on your private practice site.  

I look forward to hearing how these simple reflection tools help your practice grow. And of course, don't hesitate to contact me for coaching if you want help implementing this kind of authenticity online.


more clients | private practice success

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Who Do You Want to Be Online?

 
 
Therapist Website Copy| Amplified Practice Authentic Marketing & Business Coaching for Therapists

This is another in an installment of simple 5-minute website tweaks for therapists in private practice.  These are designed to help market with authenticity and ease.  To receive these tips and other simple tools to build your practice in your email click here

Creating an authentic marketing plan for private practice means looking beyond traditional business tools.

One of the authors I have learned most from in my work building a practice is Malcolm Gladwell.  Gladwell has written a number of best selling books on social phenomena and psychology, and in his book David and Goliath, he outlines some of the ways being disruptive is essential to innovation.  

I am including this video of an interview with Malcolm Gladwell below where he talks about acceptance of peers and colleagues and innovation.  I this this is especially important to our work with your site because most of the therapists I work with are greatly concerned with the opinions of their colleagues (often even more so than the opinion of their potential clients).

This kind of identity management leads to website copy that appeals to colleagues- but not to clients.  
 


Ask yourself the question below and write out your answer.  Jot down as many true answers as you can.  Take your time and distill out the language that resonates most with you.

 
Therapist Website Tip:| Amplified Practice Authentic Marketing & Business Coaching for Therapists
 

Look over your responses.  How many of these aspirational goals are attached to fear, scarcity, or avoidance?  How many of them are dreams or wishes?  Take it one step further, and ask yourself, if my work is authentically represented online- who will I be online?  

Then pull up your website.  

Most potential therapy clients decide whether or not to engage with a provider after less than 30 seconds online.  

Review your site and see if any of your answers to the second question are reflected on your site.  How can you bring your site into greater alignment with your authentic work?

I look forward to hearing how these simple reflection tools help your practice grow. If you want to deepen your work with authentic marketing join the free facebook group called Authentic Marketing for Therapists.  

And of course, don't hesitate to contact me for coaching if you want help implementing this kind of authenticity online.


Senarighi | Business of therapist | successful therapist practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Awesome Couples Counseling & Marriage Therapy Pinterest Boards

Counselors on Pinterest| Amplified Practice Authentic Marketing & Business Coaching for Therapists

Pinterest is a fun and easy tool for sharing resources, articles, and recommendations among colleagues and with clients.  

For therapists concerned with dual relationships, or boundary concerns with clients, Pinterest's limited messaging and commenting functions make it easier to use as a resource sharing forum rather than a more interactive setting (like twitter or Facebook).  

Pinterest is also an excellent tool for sharing your blogs and posts.  You simply add an image to each blog post you share and then when it goes live, pin it to your boards.  Easy peasy.

Pinterest images have greatly helped boost my site SEO by increasing the clicks to my site. I currently receive more referrals to my site from Pinterest than any other social media source.  

For me, it is the easiest and most fun to use.  I love images, and often find great worksheets and tools posted by other therapists on the site.

Check out these fantastic boards to see a few examples of your colleagues in Couples Counseling and Marriage Therapy using Pinterest

Couples Counseling MFTs on Pinterest

Julia Tucker, LMFT Therapy Resources

http://www.pinterest.com/jtucker19/therapy-resources/

Tradewinds Therapy LLC

http://www.pinterest.com/tradewindsllc/couplesmarriage-therapy/

Elizabeth Atkinson Gottman Institute Marriage Therapy Board 

http://www.pinterest.com/gurlnc/gottman-institute-marriage-therapy/

The Gottman Institute Books Worth Reading Board

http://www.pinterest.com/GottmanInst/books-worth-reading/

Lifeline Couples Counseling

http://www.pinterest.com/lifelinecouples/marriage-therapy/

YourTango Experts Advice (including both coaches and counselors)

http://www.pinterest.com/yourtango/yourtango-expert-advice/

Amplified Good - Couples Counseling Resources

http://www.pinterest.com/amplifiedgood/couples-counseling-resources/

Wasatch Family Therapy Emotionally Focused Couples Therapy Board

http://www.pinterest.com/WasatchFamily/emotionally-focused-couples-therapy/

 

I would love to see what you're posting on social media.  Join our Facebook community to talk about authentic marketing with other therapists in private practice.  


private practice expert | marketing for private practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Build Trust With New Clients Before They Schedule

Therapy Clients and Trust Online | Amplified Practice Authentic Marketing & Business Coaching for Therapists

Consistency builds trust with clients.

We know this when we're talking about client relationships with those they love.  When there is a gap or incongruent message most of them are quick to distrust, question, and distance themselves.

Using that knowledge, we can use our online presence to build trust with clients as well.  

Inconsistency between your private practice website and your presence in session is a huge turn off for new clients.

If you are noticing few of your prospective client consultations are turning into regular paying clients, you might want to complete the following site review.

Consistency online

Consistency online is really about having a clear and consistent message.  Some therapists fear clarity (worrying if they focus their message they will miss prospective clients) and form generalist practices.  This most often leads to inconsistency and confusion for clients.  

Even if you choose a varied practice, finding the theme or niche that ties your dream clients together will help you build consistency within your site (and those potential clients will read clarity on your site).  

Check your tone 

When we talk about creating a clear and consistent presence online that kind of consistency has to transfer to the client's experience in the room with you.

If your clients experience extreme contrast between your online materials and your initial session it can be difficult to build trust with them.  

Get clear about your private practice

Take out a blank sheet of paper and start a brainstorm of all the ways you might describe the tone of your sessions.  Use colors, sensations, and all the adjectives you can.  

How would your clients describe your tone?  How might colleagues?  Create a robust list for yourself to draw from.  

 
Counselor Website Tip: Session Tone | Amplified Practice Authentic Marketing & Business Coaching for Therapists
 


Take a look at your site to determine how you can bring more of the feel and tone from your sessions to your online space.  Do you need to change the colors, add video, update your writing?  

If you commit just a half an hour a week to updating your site to bring it into better congruence with your in-session presence, your new client's will start having improved experience.  

This is another in an installment of easy 5-minute website tweaks for counselors in private practice.  These are designed to help market with authenticity and ease.  

To receive these tips and other simple tools to build your practice in your email click here.  

 


websites for therapists | therapist marketing | counseling practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.