authentic marketing

Counseling Website Inspiration: 15 of the Best Websites for Therapists

Counseling Website Inspiration: 15 of the Best Websites for Therapists

Finding Great Therapist Website Design Inspiration can be a Struggle...

When clients search for us they want to feel inspired, understood, or comforted.  But most therapist websites leave them confused and chilly.  

When I work with therapists to develop a website I want you to have strong mental health websites to draw inspiration from.  I often start with therapists by creating a vision board of aspirational sites.  But sometimes it's hard to find great inspiration.

The list below includes some of my favorites from around the web.   

If you're working with a website designer to create your own counseling website I highly recommend creating your own "sites I like" list.  Alongside it do include a few reasons you like the site to help the design team create something specific to you (you can see my examples here).

If you have any questions on this process,  please send me a message- I am happy to help you along!

Therapists Websites

Mitch Bacon, Ground PDX

http://groundpdx.com/

I love the warm brown tones and the simplicity in this page- "the therapist, "the yurt" it's approachable!

Jesse Johnson, Vital Collective

http://www.vitalcollective.com/

The black and white photography on this counseling webpage is really beautiful.

Gina Senarighi, Uncommon Love

http://www.uncommonlovepdx.com

I love that the black and white on this website is sexy- yet the photo of Gina chosen still feels professional and approachable.

Gina Senarighi, Amplified Good

http://www.amplifiedgood.com

The warmth of the colors on this site is great!  I set out to make this site approachable and fun and am really glad it worked!

The Angry Therapist

http://www.theangrytherapist.com/

This therapist's site speaks of general baddassery.  I love the name and motorcycle image.

Heidi Reeder

http://www.heidireeder.com/

I appreciate the logos and brightness of this counselor's website.


Group Practice Websites

Portland Therapy Center

http://www.portlandtherapycenter.com/

The logo on this site is warm and bright and manages to sync together many different therapists' work into one cohesive brand identity.

DBT Eastside

http://www.dbteastside.com

I am biased- I created this site.  But I love the warmth they chose for their colors coupled with modern lettering and custom logo work.  

Talk Space

http://www.talkspace.com/

This website makes it very clear they are offering online therapy- I think it would be very easy to use for prospective clients.

Open Path Collective

http://openpathcollective.org/

The clean and colorful logo on this site is really appealing to me.

 

Mental Wellness Counseling

http://www.mentalwellnesscounseling.com/

The bright imagery on this site is a little country and a little rock and roll.  I like how young this website feels.


Famous Mental Health Providers Websites

Teri Cole

https://terricole.com/

Teri is an expert in the field and has a strong established online presence.  This site is inviting and professional.

Brene Brown

http://brenebrown.com/

Brene is also very well known in the field of social work and organizational psychology.  This bright and airy webpage blends her work in both beautifully.  

John Gottman 

https://www.gottman.com/

The Gottman's recently updated their page to this more modern website design.  Their expertise is met with welcoming design.  

Dr. Julie Hanks

http://www.drjuliehanks.com/

Julie Hanks is a leader in the field for media and marketing among therapists in private practice.  Her site really highlights all her work.


About the Author:

After starting two successful private practices right out of graduate school, other therapists started calling on Gina Senarighi for marketing help.  

Today she coffers business coaching for health providers who want to build and online presence in private practice with authenticity.  Her business coaching clients appreciate her enthusiastic encouragement and unique ability to make the overwhelm of social media, blogging, and website writing easy to manage.  

Join her business coaching for therapists group, to find supportive community and efficiently fill your practice.  

Do You Need a Counseling Practice Logo?

Do You Need a Counseling Practice Logo? | Marketing Coaching for Therapists

A logo is a branded image you use as a part of your business identity.  Lots of therapists make their practice work without one, but as more and more therapists use creative individualized marketing in practice many are starting to consider including a unique logo in their business plan.

A strong logo is an important part of your private practice branding but not an essential first step in starting your business.  It can be very expensive to work with a designer to create something unique.  If you don't have the funds, a logo is one step you could wait on as your practice develops.

Here are some of the reasons you would choose to include a logo.  

It lets clients know you take your professional work and business seriously.

It communicates your expertise by watermarking your creations (e-books, e-courses, handouts, forms).

It's versatile- you can use it in letterhead, business cards, online and off.

It's consistent- it helps clients see you are visually reliable no matter where they find you.

When creating a logo with a designer it will help to create a collection of logos you know your ideal client would like.  I suggest starting a Pinterest board to collect your images online.  

I am including many of the type-based logos we have created for clients below for your inspiration and consideration. if you would like to talk about creating a counseling practice logo give me a call for a consultation.  I am happy to help you!   

therapist business logo | branding for private practicr

About the Author:

After starting two successful private practices right out of graduate school, other therapists started calling on Gina Senarighi for marketing help.  

Today she coffers business coaching for health providers who want to build and online presence in private practice with authenticity.  Her business coaching clients appreciate her enthusiastic encouragement and unique ability to make the overwhelm of social media, blogging, and website writing easy to manage.  

Join her business coaching for therapists group, to find supportive community and efficiently fill your practice.  

If It Doesn't Light You Up, You're Not the Right Person For the Job

Danielle La Porte | Purpose in Counseling | Therapist Purpose | Meaningful Work

What would change if instead of referring clients out only when we know they're not right for us, what if we got better at what we're best at?

What if we trusted there are enough clients for all of us?  

What if we honored what is best in each of us and shifted to a strive for mastery, instead of focusing on filling hours?

When I shifted from taking nearly any client who walked through the door, to serving only the clients I absolutely know I can help.  When I moved from scarcity-based open doors on my practice, to more carefully selecting clients who I LOVED working with.  

Our clients deserve a provider who is lit up about working with them.

I realized quickly I needed to create a stronger referral list.  I started asking other counselors who lights them up in their work.  I focused my energy on building a referral list of providers I could be proud to share on the internet (actually bragging about their strengths).  

It became clear, when I focus only on the work I am great at more of the right clients started showing up. 

The more clear I got the more it happened.

The more I could speak directly to them online and in person the more they started saying yes.  

But what's even better is once I started referring out more clients I received more referrals.  The more I fortified my web of referrals the more it nourished me and my therapy business.  

My point: don't be afraid to focus your work and refer out.  You and your clients deserve to be lit up by this work.

Give yourself permission to focus on your true joy in your work.  

Give yourself permission to say no to clients who don't fit your dream practice.   

Shoft your focus to only the work that lights you up this week.  Notice what changes.  


If you want help identifying your niche with real focus download this free 5-day e-course today:


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media.

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

25 Writing Prompts to Start Your Counseling Practice Website

Writing Prompts for Therapy Sites | Therapist Websites | Amplified Practice Business Coaching for Therapists

Getting the ball rolling when you start your DIY Counseling Website is not easy.  Most the clients I help with websites really struggle to create copy (writing on your website) that's engaging and clear for potential counseling clients.  

It is really easy to write boring uninspired copy using tons of jargon on a counseling site.  While it may be factual, it certainly isn't engaging for prospective therapy clients.  

Today's clients read your site- and when they do they aren't looking for the basic facts, they want to get a feel for your voice and they way you work.   

Use the website copy prompts below to get the creativity flowing.  If you can commit to spending five minutes free writing responses to each prompt they will help you clarify the messages you want to share online.  

If you want 1:1 help creating copy for your site schedule a consultation with me to see if I can help your new counseling practice grow in the direction of your dreams. 

  1. What I love about counseling...

  2. Why I started out in the field of mental health...

  3. Why I continue working as a therapist now...

  4. Three personal things I can share with clients without worrying about ethical concerns are...

  5. I went to school to learn...

  6. Counseling sessions with me are unique because...

  7. I believe psychotherapy can change people by...

  8. What I want clients to feel after working with me...

  9. I get inspired by clients who...

  10. The most incredible transformations I have seen in clients are...

  11. If I had to pick five words to describe my ideal clients they are...

  12. One truth I know about my ideal clients is...

  13. I know my clients really struggle with...

  14. When my client is up all night worrying, they're thinking...

  15. When my client daydreams about a better future they see...

  16. The change my client is seeking is...

  17. When my current clients describe counseling with me they say...

  18. My client's biggest concern is...

  19. My client's have already tried things to fix this problem.  They've tried...

  20. My client's greatest strength is...

  21. Most of my client needs to know...

  22. When we are done working together I hope my clients...

  23. Three resources I share most often are...

  24. My greatest hopes for long-term clients are...

  25. My work impacts the world by...

Try using these prompts and see how they help you re-imagine your website copy today.  

If you want a group of supportive professionals to bounce writing ideas off join the private Authentic Marketing for Therapists facebook group and share a sample!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

30 Reasons to Hire a Private Practice Business Coach

Reasons to Hire a Counseling Practice Coach | Business Coach for Therapists

Not every therapist understands how hiring a business coach can improve private practice.  Here's a quick list of thirty reasons you might hire a coach in private practice:

  1. You want to help more clients

  2. The mere idea of putting your face on a website scares the heck out of you

  3. You're super overwhelmed by technology

  4. You moved to a new area and are starting over

  5. Leaving agency work behind seems like a far off dream

  6. You worry you won't get any clients if you start a private practice

  7. You want to make more money in private practice

  8. Building a website sounds like a drag

  9. Social media intimidates you

  10. You have trouble staying focused on business tasks

  11. You want an accountability partner to help you keep on track

  12. You want support for your writing

  13. It's time to switch focus in your counseling practice

  14. You're ready to take your private practice seriously

  15. Counseling is great, but you want additional income streams

  16. You know hat you need to do, but somehow manage to put it off every time

  17. You want to market your work without sounding salesy

  18. There's so much great general information out there but you want help applying it to your dream clients

  19. You don't know what to write on your site

  20. You want sustainable private practice income to fill the gaps on slow weeks

  21. Your goal is a full private practice

  22. You want to podcast but starting one is daunting

  23. Trying to understand SEO gives you a headache

  24. Your intakes have slowed (or stopped)

  25. Your clients aren't paying you enough

  26. There are already so many therapists out there you worry you won't stand out

  27. Imposter syndrome sets in and says "Who do you think you are?" every time you think about making a private practice website

  28. You want more credibility and notoriety

  29. You have tried everything you can think of and still there's no traffic on your website

  30. You want greater confidence talking about your therapy business at networking events

If you want help from a community of supportive therapists, join the private Authentic Marketing for Therapists in Private Practice facebook group here so we can help your business grow!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

How to Use Facebook Groups to Increase Therapy Client Referrals

Increase Therapy Client Referrals with Counseling Facebook Groups | Business Coaching for Therapists

Becoming an active member of social media groups is one way to increase credibility and referrals among mental health practitioners. It's the new business networking event- just without physical business cards.

It's pretty easy to make connections all over the globe and establish yourself as knowledgeable and reliable in private practice through facebook networking.  However, if you're not careful about HOW you write your introductions and responses you could be missing out on referrals and collaboration opportunities.

There are four important pieces of information that get left out in the online networking world. Be sure to include these to make the most of your online group memberships.

Four elements of a successful facebook group introduction for therapists:

1. My actual name (not my facebook alias) so other practitioners can find me, contact me, look me up for referrals

  • "My non-facebook name is Gina Senarighi"
  • "Offline I practice as Gina Senarighi"
  • "My name at work is Gina Senarighi"

2. My practice's geographic location so other practitioners know if clients are near me for better referrals

  • "I practice in Southeast Portland, Or"
  • "I have an office in University District and Green Lake neighborhoods in Seattle WA"
  • "I am moving to Pasadena, CA and could use help connecting with more clients and practitioners in the area."

3. A one sentence description of my ideal client

  • "I love working with women executives who are considering parenthood."
  • "I work with polyamorous couples"
  • "I love helping female combat vets return to life in the states"
  • "I help families of teens with autism navigate the healthcare system"

4. A link to your private practice website and facebook page (again, so referral sources can find you easily.

  • "You can read more about my work at www.amplifiedgood.com"
  • "Check out my new blog on my private practice site www.uncommonlovepdx.com"
  • "I have a few resources for clients in my focus area on my site www.amplifiedgood.com"

If you've already sent an introduction and your self critic is in full alarm "Oh no!  I did it wrong!"  Don't worry.  You can always re-introduce yourself.  Try something like this:

"Hi!  I wanted to send a quick hello to all of you to re-introduce my practice.  My offline name is Gina Senarighi, and I work with couples considering opening their relationships in Portland, Oregon and online.  If you're interested in learning more about these couples check out my website: www.uncommonlovepdx.com or give me a call- I love talking with other therapists about the work I do!"  

It's that simple.  

Making it as easy as possible for others to refer to you can greatly improve the referrals you receive through online networking groups.

Join the Authentic Marketing for Private Practice Facebook Group and try it out how!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Eight Non-Therapist Business Coaches You Should Follow

Eight Non-Therapist Business Coaches You Should Follow | Amplified Practice Business Coach for Counselors

Yes, as therapists we work in a unique field unlike any other.  We have intense relationships, navigate powerful ethical decisions, and support people through some of the most intense moments of their lives.

When we want to grow our work it makes sense to rely on private practice business coaches who have built successful practices.

But in the day-to-day business of it all, there is a LOT to learn from people outside the field of psychotherapy.  Here are five of my favorites.

Jenny Shih

Jenny has been a favorite of mine for a long time (and not just because she's also an Oregonian).  She's been an incredible business coach for online businesses and solopreneurs for many years- but here's why she's great for therapists: Jenny really emphasizes human connection and meaningful 1:1 interaction.  

Of all the big name coaches I have followed, Jenny offers the most personalized attention.  You really feel cared for even though she has a HUGE following.  As therapists we want our clients to feel that kind of care online too.

Tara Gentile

If you are shy about selling Tara is the teacher for you.  She offers incredible online resources for free all the time (check out the 30 days of videos she's offering right now on facebook).  You can also take classes with her on CreativeLive.  More than that she created a model called the Quiet Power Strategy all about authenticity in selling and marketing online.  I know you're going to love her.

Erika Madden

Generosity is key in online marketing and it is a critical part of demonstrating credibility and expertise as a therapist.  Erika runs a site called Olyvia with an outstanding library of resources and tools for online marketing and branding.  I mean lists upon lists upon lists of really useful stuff just waiting for you over there- go get it. 

Holly Gillen

Holly is my go-to for all things video.  She is clear and to the point and offers video tips almost every day on facebook, youtube, and periscope.  Holly's real talk and enthusiasm will get you through the most stuck parts of video creation.  As internet marketing turns more and more to video following Holly will help us all move in the direction of the future.  

Marie Forleo

Marie founded B-School, the source my original awakening to marketing online.  She has more recently focused on general well-being in her quirky videos, but the content she does share on copy, marketing, and branding is clear, easy-to-follow and priceless. I mean literally priceless; she posts free well-produced videos online almost every day.

Amber McCue

Most therapists I know struggle to organize their administrative processes.  This is why you need to follow Amber.  Her strength is in streamlining systems for maximum efficiency (and doing it with style and spunk).  One of my favorite tools she offers is a yearly "Planathon" in November where she supports thousands of business owners in getting organized for the year ahead.  You don't want to miss it- join me there!

Yes Yes Marsha

Marketing as a therapist is all about authenticity and connection- and this is why you need to follow Yes Yes Marsha.  Her focus is on being unforgettable, and her videos certainly are.  She dances, wears costumes, and plays all while making clear points about connecting more meaningfully in person and online.  Yes yes, you can be silly and professional.

Danielle LaPorte

Danielle is a total badass.  For the therapists who wonder about how to integrate beliefs, spirituality, soul, and a touch of woo into their online marketing Danielle is a great role model.  Her blog will make you laugh and cry and leave you inspired to do better in the world. She's also a writing coach and a highly successful speaker.  Imagine a rockstar, a poet and a shaman all came together and you have Danielle.     

If you want support from a coach with IS also a successful therapist give me a call for a consultation, I am happy to help you find success.


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Step 2: Building a Successful Private Practice in 2016

Successful Private Practice | Building a Private Practice | Private Practice Goals

So many of you have written me asking how to set things up to increase income and build sustainable practices in 2016.  I wanted to send out this three-part series to shape your business plan in 2016.

Check out Part 1 right here.

The second part is my favorite because it is all about dreaming.  Dreaming is simple, but it's value is not to be overlooked.  Without a clear dream it is impossible to move in the right direction.  But few of us set aside real time to dream.  

I created this free guide to help you get to know your dream counseling practice. Download it and spend a little time today getting clearer about your dream private practice so you can start to build it in the new year.  

I know this is a lot of reflection and introspection, but (just like with so many of our counseling clients) reflection and clarity is the foundation for forward action.  Don't breeze through these activities.  Take real time to reflect.

If you want support moving forward in private practice next year give me a call for a coaching session.  I'd love to support your work!


Therapist Marketing Plan | Private Practice Marketing

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Step 1: Building a Strong Private Practice in 2016

Strong Private Practice 2016 | Amplified Practice Coaching for Therapists

Happy New Year!  

Or, almost New Year.  

So many of you have written me asking how to set things up to increase income and build sustainable practices in 2016.  I wanted to send out this three-part series to shape your business plan in 2016.

The first part is the MOST overlooked- and maybe the most valuable.  Before starting to plan, take a moment to look back over the last year's google analytics for your website and answer the following questions:

1) Which online platforms (social media pages, facebook groups, linkedin communities, etc) brought me the most clients?  Which brought the most referrals?  Which options grew my following, or increased my site traffic?

2) Which blog posts generated the most traffic to my site?  Which parts of my site are most visited?  Where do I lose visitors most often?

3) Which new clients were the most rewarding for me to work with?  How did they find me?  What were their main concerns when they arrived at my office?


Taking an assessment of last year's most useful investments helps you become more efficient in planning this year.  

With this information you can generate better site content, edit the content you have, and share with focus (instead of spinning your wheels).  

You can read part two right here.

If you want more in-depth help creating a sustainable easy-to-manage practice, give me a call for a consultation.  I am happy to help you out!  

Or if you prefer learning in a group, join the Blog Brave Group Coaching Program.  Enrollment just opened:


coach for therapists | business coach for therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Easy Counseling Blog Post Ideas

Do you feel stuck coming up with blog post topics?

Coming up with blog topics out of thin air can be totally overwhelming.  But if you have a resource to pull great ideas from regularly writing can be so much easier. 

Here are four places I draw blog topic inspiration from when I sit down to write my blogs:

1. My Blog Topics Bookmarks Folder

When I first started blogging I created a bookmarks folder in my browser where I keep what I call "rewrites." These are blog posts I read from others that appeal to my ideal client base.  I often read them and think, "Thats great" or "I wish they would have included ___"

I keep these handy- not to plagiarize, but so that I can draw inspiration from them or reference them in my own writing.

2. Blog Topics in my Old School Notebook

I also carry a small notebook with me to capture ideas on the go.  Truthfully, this notebook carries more than just a blog list, but having it near means when inspiration strikes in conversation, in a movie, or while listening to the radio, I can catch it to write later. 

Then when I have time to write I flip through the notebook to write blogs or add them to the next source: Blog Drafts.

3. Blog Drafts

Odds are whichever blog platform you're using has an option to save blog drafts.  These are blogs you have partially written- but aren't ready to share with the world.  

I keep a running list of blog titles and/or short outlines in my blog drafts folder and draw from them when it's time to start writing.

4. Editorial Calendar

Finally, I use my Editorial Calendar tool as a framework or guide to keep all these ideas organized.  It doesn't make sense to write about seasonal affective disorder during July, or holiday stress in May.  

By entering client interests in this tool I can plan ahead to make sure my blogs are timed well for my clients' needs and interests.

(if you would like a free Editorial Calendar download just click here)

There you have it- four easy ways to generate blog post ideas regularly.  Check out the video to hear more, or hop over to the Authentic Marketing for Therapists private Facebook group to share ideas with other therapists.


Gina Senarighi | Successful private practice | full practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Reframing Money: Changing Your Thoughts to Build a Profitable Practice

Profitable Private Practice | Amplified Practice Authentic Marketing & Business Coaching for Therapists

One of the greater successes in my practice came to me as a mindset shift.  I noticed how often I sat in a place of fear and scarcity and I knew I didn't want to operate my counseling practice from that headspace.  

It felt out of integrity for me to invite clients to work through their fears if I wasn't facing my own.

It was easy for me to see one of the easiest targets for fear in my life was around money.  This is probably true for many small business owners, but I think it is unique to therapists in many ways.  Because our work is so often an extension of ourselves, it is especially challenging to untangle our worth from our work, and our worth from our income.

I was referred to Kate Northrup by my own therapy business coach when I started working on my money blocks in practice.  Kate has created a really unique approach to financial abundance that aligns spirituality, gratitude, and serious reframe to her clients' relationship with money.  

I watched her Wanderlust Speakeasy talk years ago and it has transformed the way I think and interact with money in my practice.  Many other therapists have commented on my financial approach- calling it generous, or abundance-minded, but always noting how little space I allow for fear around money.  

I am including Kate's talk below because I believe this mindset is critical to transforming our work as therapists in private practice, our income in counseling practice, and our relationships with clients.  When we are troubled in our own relationship with finances we are far less likely to talk about it easily with clients (and far more likely to get caught up in serious transference).  

Critical Reframes About Money for Therapists

I'll outline my favorite points from Kate's talk below.  These have had significant impact on my practice and my work with clients around money.  

Notice what shows up for you ask you watch the video and leave a comment letting me know how this connects with your own work- I would love to hear from you!

Writing out your money truths

I love three of the tools Kate outlines here.  First, she talks about creating lists around financial expansiveness, and restrictions.  

I created a worksheet for you to complete this activity- you can download it here.

Thinking more specifically about our financial stuck points creates opportunities for us to change our behavior patterns around money.  

Where are your private practice financial leaks?

Kate also talks about writing out financial agreements in her business partnership with her mom.  Although her situation is very different, I cannot tell you how many of the counselors I work with do not write out the payment agreements with clients (especially sliding scale clients).  Not only does this create real liability for your counseling practice- it moves you further from the financial clarity you (and your clients) need.  

Take a minute today to write out a list of your financial agreements- do you have them in writing?  Can you create agreements with these clients and partners in the next two weeks?

The final exercise Kate mentions very quickly is about writing out a list of places in your life where you feel financial freedom.  One of the biggest money blocks for many folks in mental health is not having an idea of what financial success might feel like.  Knowing what brings us excitement and pleasure around money- again with specificity- can help us get in bring that vision closer to reality.  


Reframing your vision of private practice profitability 

Truthfully, I cannot say enough about the power of creating a clear vision of profitability and financial security.  I spend a lot of time envisioning what I want and getting clear about the action steps I want to get there.  

However, sometimes (as Kate says in the video) I don't actually want to do the work to get there.  I would love to have a clinic and a research institute named after me- but do I want to do the work to get there?  Nope.  So I need to make sure my vision is something I am willing to do the work for.  


Let your money shame out in the light

"Shame cannot survive empathy"  - Brene Brown

It's true, shame likes to keep us isolated, quiet, and small.  By telling the truth about our money to empathetic folks (the folks who love us not in spite of our imperfections, but along with them) we create space for empathy and learning.  

Early in my practice I started a mastermind group for therapists focused on financial wellness.  Kate suggests finding a group of friends to talk through money problems with.  Bringing our money concerns out in a shame-free environment can be incredibly healing and empowering.  

Who do you trust and respect enough to invite to this conversation?  

Sharing with empathetic friends and colleagues also creates space for self-compassion.  As therapists we know shame is never a motivator for behavior change- and yet many of us shame ourselves about money all the time.  

Self compassion means giving ourselves kindness- speaking to ourselves the way we would a loved one.  

How would your financial experience be different if you treated yourself with kindness?


Financial sustainability as a spiritual practice


I love Kate's outlook on money as energy exchange, gratitude, generosity, and abundance.  Many of the therapists I work with see financial wealth as truly separate from meaningful connection to clients.  Kate's reframe helps me see the exchange of energy in money, care, and expertise in much better balance.  I hope it helps you in your work as well.  

Again, let me know what you think of this video here, or in the Authentic Marketing for Therapists private Facebook group.  I look forward to hearing from you!  



coaching for therapists | limiting belief therapist

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

What to Write on Your Counseling Practice Website

 
 
Private Practice Website Copy| Amplified Practice Authentic Marketing & Business Coaching for Therapists

Coming up with fresh and engaging content for a site can be a real challenge.  Two important mindshifts really helped me get mine up and running.  

What to know before writing for your private practice site

First, it's important to remember a good website is a space of constant evolution- because you and your therapy practice are in constant evolution!  This doesn't mean you have to keep re-writing it forever, but it does mean everything you write is a draft.  You will continue to add material and edit over time.  

Second there are a few pages that will get the most traffic on your counseling practice site, so you can concentrate your energy there and build on more content later.  You really want to focus most on your home, about, and services pages.  Make it as easy for clients to know what you offer and how to connect with you on these pages and you are more than halfway there! 

A strong therapist website will prioritize these questions above all:

Make sure every potential therapy client who visits your site can answer these questions when they see your counseling website.

  • Do you care?
  • Can I trust you?
  • Do you understand?
  • Can you help me?

The Big Therapy Website Picture

Every page you share on a website for therapists should clearly answer these questions:

  • How do I contact you?
  • What do you want me to do? ("schedule a free consultation" or "download my free guide")
  • Where are you located?
  • What legal resources might I need here? (privacy, terms, and website disclosure information)

The Psychotherapy About Page

Don't get tricked here! This webpage isn't really about you- it's about how you can help!

  • How does your training help me?
  • How does your background influence what sessions look like?
  • What can I expect from you?
  • What is unique about you?

Therapist Services Pages:

Your future therapy clients want to know

  • How much does your service cost?
  • How long are your sessions?
  • Where is your office?
  • What days/hours do you offer sessions?

social media for therapists | marketing in private practice  | full private practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Whats the Benefit of Therapy?

Attract More Clients | Amplified Practice Authentic Marketing & Business Coaching for Therapists

You aren't selling therapy...

I know that most of us cringe at the idea of selling sessions to our clients, and they truth is, most of us are trying to sell therapy.  But most client's aren't looking for therapy when they are searching.  They want solutions. 

... but you are selling

You can call it something else if you want to but the bottom line is our clients are paying our business for a product (our sessions).  Modern web consumers usually consider many different sites when selecting a therapist and they want to know what the benefit to working with you will be.

Clients are not searching for therapy- but they are searching for solutions.  It's the job of a great website to make it clear to potential clients just how you help them solve problems.  

We're not talking about making false promises (no snake oil here) but identifying the specific problems you are great at helping clients address.  

There are unique and specific benefits to working with you.  Think about how clients benefit from your work together.  How might they describe those benefits to others?  Using their language make a list of all the benefits of your work.  
 

 
Therapist Website | Amplified Practice Authentic Marketing & Business Coaching for Therapists
 


Simple edits for your counseling website

Now use your written list to add helpful content to your private practice website.  Could you add a blog post about one solution to your client's specific concern?  

Can you more clearly articulate how your therapeutic orientation (a phrase that means little to most clients) helps them resolve issues?

Update your website copy regularly to help it grow and change with your practice.  a few simple edits can make all the difference to your prospective clients.

 

If you don't have a clear idea of who you serve best, enroll in the free Find Your Niche Mini-Course for therapists to get clear before your get going:


Counseling practice | Full private practice

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Networking for Therapists: How NOT to Get Referrals

Private Practice Networking | Amplified Practice Authentic Marketing & Business Coaching for Therapists

I hate networking events for therapists.  There.  I said it.


One of my biggest pet peeves in the professional world of therapists is networking.  Not networking itself- I love meeting other people to talk about this work i love doing and hear how they are doing something similar.

But the way we network often feels different.  More closed off.  

We get in a room together, share our degrees and certifications, and expect folks to refer clients our way.  It's often the most passionless introduction imaginable, "Hi, I am Gina. I am an MFT, CPC, CDWF and I work with couples."  

It's strange that in a profession full of people trained to be warm sometimes our events feel so cold. 

There are two major flaws I see standing between a networking event and the connection and referrals we all want.  I am writing about them here because I have started hosting alternative events for therapists all about meaning, connection, and authenticity (JOIN US) and I have seen incredible friendships, business partnerships, and connections result. 

And yes, more referrals too.

Here's what we do different. 

Stop focusing on referrals

When we head out for an event with a set outcome in mind, it is so much harder to allow space for connection.  When we want something from someone else it changes the nature of our interactions.  The agenda can get in the way of our purpose.  

Truthfully the goal of getting referrals is often based in scarcity and fear.  We're worried about money, or our practice's long term success and really want more clients.  But when we approach one another from a place of fear all that anxiety comes right along with us.  

Of course we want referrals from other providers.  But what I have seen as a result of groups of us setting this focus aside if groups of healers creating more meaningful connection and understanding of our work.  

Now, when we gather we get to know one another and our work better.  We understand the gifts in the room better- and can make referrals with MUCH greater efficiency for the client because we know so much more.

Stop hiding behind jargon

As mental health professionals we are uniquely gifted in the art of defense using psychobabble.  But when we hide behind what we know, it is so much more difficult to really get to know each other.  

Well before I started hosting events, I challenged myself to connect more with others at these counseling networking functions.  I stopped talking about what I do, stopped listing my trainings and credentials, and instead started talking about who I work with and what I love to do. 

When I spoke this way, the room shifted and got lighter.  People wanted to talk about my work because I spoke about it authentically and passionately.  Instead of the introduction example I gave earlier, I said something like

"Hi, I am Gina.  I am a therapist in Northeast Portland.  I have really inspiring clients- I mean, these folks are just awesome- in my coaching practice focusing on realigning their careers with their passions and I've been working with couples who are considering non-monogamy and REALLY love helping them through infidelity troubles."  

The more I connect with the passion and care in my work when I speak, the more other people connect with that passion and care too.

This is how I filled my practice with referrals from providers- my introduction stands out and is memorable because I am honest about what I love in this work.  You can be too. 

Let's change the way we connect with others in the profession.

Here's my challenge.  Consider the questions below and practice introducing yourself and your work in a way that includes your answers.  Maybe ask colleagues at your practice or next consult group.  

Spice it up and get a little deeper with your colleagues.  I promise you will learn something new if you do.
 

Networking Tips for Therapists | Amplified Practice Authentic Marketing & Business Coaching for Therapists
Networking for Therapists | Amplified Practice Authentic Marketing & Business Coaching for Therapists

Continue the conversation about authenticity and marketing with us at the Authentic Marketing for Therapists facebook group online.  We'd love to hear what you have to say!


counseling practice | coaching for therapists | business of therapy

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Find Your Purpose in Counseling Private Practice

Why Private Practice Counseling | Amplified Practice Authentic Marketing & Business Coaching for Therapists

Start With Why, by Simon Sinek is a one of the best books you can read on founding your business with clear purpose.  

If you don't have time to read the whole book, use the link (image below) to watch his inspirational TED talk on the same topic.  

There are two HUGE ways I see Start With Why applying to life in private practice:

1.  If you are clear about your why clients will connect with that authenticity.

The bottom line is, the clearer you can be about your purpose, and the clearer you are in communicating that purpose to clients the more they will be attracted to your work. 

2.  If you are clear about your why you can also be clear about who you can't help (and you can refer those folks to therapists who are a better fit)

If you know who you are- it becomes clearer who you aren't.  It is unethical to tell clients you can support them if you truly cannot.  Be clear and connect them to someone who has the right fit.  There are plenty of clients out there searching for all of us.  


If you want help getting clear on the WHO associated with your WHY I made a free mini e-course that has helped hundreds of therapists get clear on who they might serve best.  Click the image below for more information.


successful therapist practice | counseling practice | find clients

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

The Generalist vs Niche Private Practice

Niche vs Generalist Counselor | Amplified Practice Authentic Marketing & Business Coaching for Therapists

The Generalist Private Practice Problem

Far (FAR) too many therapists I coach try to build a generalist therapy practice because they fear creating a niche will turn off too many clients.  They're motivated by scarcity and worried about paying the bills.  

But they're missing the mark.  

Marketing for your private practice is all about inviting the right clients to come work with you.  Let me give you an over-simplified example, if I invite you to a party you might come, but you won't know it's a costume party and you may show up unprepared- it might not be a good match.  

If I invite you to a Halloween costume party on a Saturday night I know some of you might not be interested and know its not for you.  But those of you who are interested will be there with literal bells on.  

When we talk about niche we mean being specific about what you have to offer who you are offering it to.  I am not saying don't build a generalist practice- but I am saying, your marketing materials need to be specific about what you are offering and who you work best with.

If you're not into costumes, maybe my Halloween party isn't the best fit for you.  

The "Niche" Private Practice Problem

I've worked with many others who try to confuse niche with therapeutic orientation, specific diagnosis, or technique.  

They're clear and specific- but they're missing the mark too.  

Using the party invitation from before, this is like me wanting to host a halloween costume party on a Saturday night but sending invitations for an Orphan Black Halloween party.  A few of you might know who the characters are from Orphan Black (it's a great show on BBC), but those of you who don't might get confused or overwhelmed by a theme you don't understand.  

Worst of all you might not think I understand or connect with your Halloween party needs and you might not show up at all.

Okay maybe I stretched the metaphor a little far there, but I think you get where I am going.  If your potential clients don't know what you're asking for because you're using therapeutic jargon they won't find you.

When we talk about niche we're not always clear what this means.  

A solid niche has the following:

1. Client based language (ONLY use terms your dream clients can fully understand)

2. Specificity and clarity (it isn't a niche if it doesn't leave someone out, but that's okay, there are other great therapists to help those folks).

3. Clients willing to attend

That third one is the real challenge.  Niche can be location-specific in this way.  If you are the only therapist in a 50 mile radius you might not have the same kind of need to specific with clients because their motivator will be seeing someone close.  

But most of us have others around us.  We're listed in huge therapist directories, or sharing street addresses with many other providers.  We need to stand out and get specific.

Your challenge

Take a look through your website- are you clearly identifying your practice focus area (niche) in language your clients can understand?

Think about the way you introduce yourself to others- are you inviting people to your work with clarity?
 

If you want to continue a conversation about clarity in counseling private practice hop over to our private Authentic Marketing for Therapists facebook group to chat with other professionals on the field.

And if you want help clarifying your niche, download the free Find Your Niche Mini E-Course below.  Over 600 therapists have used it to clarify their dream client descriptions and market counseling practices with clarity and ease.  


counseling practice success | counseling practice building

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.