Writing Effective Copy for Your Counseling Website: Share Your Hopes

Writing Effective Copy for Your Counseling Website

When creating an online presence (much like in our therapy sessions) it is essential to put the needs of clients first.

But all too often we create websites for us and our colleagues and we miss the important opportunity to create connection and trust with prospective clients.  

This is part of an on-going series to help you refine your counseling website copy to reach the right clients and create meaningful connections online- before they ever set foot in your office.  

If you want to continue the conversation about integrity-based (not salesy) marketing in private practice, join the Authentic Marketing for Therapists in Private Practice private facebook group to learn from like-minded supportive colleagues.

 

Take a look at your ongoing clients- the big successes.  Think about the growth and development you've seen in them and the changes that have developed over time.  What have you hoped for them?  What do you dream for them?

Take five minutes to free write (which means no editing, just free flow writing) on the question below.  Notice what comes up, how you feel, and what most of all what messages show up for your clients.

 
Counseling Website | Private Practice Website | Therapist Website
 

Your website is one place to share this kind of caring message with your clients.  You may not want to share your free write verbatim, but check in with yourself to see if the hopes you hold for clients are evident in your website copy.  

If they're clearly demonstrated on your site congratulations!  You're one step closer to reaching the right clients.  

If not, how can you tweak the copy to include more of your hopes for them?  Take a fre minutes this week to add in your hopes.  


About the Author:

After starting two successful private practices right out of graduate school, other therapists started calling on Gina Senarighi for marketing help.  

Today she coffers business coaching for health providers who want to build and online presence in private practice with authenticity.  Her business coaching clients appreciate her enthusiastic encouragement and unique ability to make the overwhelm of social media, blogging, and website writing easy to manage.  

Join her business coaching for therapists group, to find supportive community and efficiently fill your practice.  

 

Counseling Website Inspiration: 15 of the Best Websites for Therapists

Counseling Website Inspiration: 15 of the Best Websites for Therapists

Finding Great Therapist Website Design Inspiration can be a Struggle...

When clients search for us they want to feel inspired, understood, or comforted.  But most therapist websites leave them confused and chilly.  

When I work with therapists to develop a website I want you to have strong mental health websites to draw inspiration from.  I often start with therapists by creating a vision board of aspirational sites.  But sometimes it's hard to find great inspiration.

The list below includes some of my favorites from around the web.   

If you're working with a website designer to create your own counseling website I highly recommend creating your own "sites I like" list.  Alongside it do include a few reasons you like the site to help the design team create something specific to you (you can see my examples here).

If you have any questions on this process,  please send me a message- I am happy to help you along!

Therapists Websites

Mitch Bacon, Ground PDX

http://groundpdx.com/

I love the warm brown tones and the simplicity in this page- "the therapist, "the yurt" it's approachable!

Jesse Johnson, Vital Collective

http://www.vitalcollective.com/

The black and white photography on this counseling webpage is really beautiful.

Gina Senarighi, Uncommon Love

http://www.uncommonlovepdx.com

I love that the black and white on this website is sexy- yet the photo of Gina chosen still feels professional and approachable.

Gina Senarighi, Amplified Good

http://www.amplifiedgood.com

The warmth of the colors on this site is great!  I set out to make this site approachable and fun and am really glad it worked!

The Angry Therapist

http://www.theangrytherapist.com/

This therapist's site speaks of general baddassery.  I love the name and motorcycle image.

Heidi Reeder

http://www.heidireeder.com/

I appreciate the logos and brightness of this counselor's website.


Group Practice Websites

Portland Therapy Center

http://www.portlandtherapycenter.com/

The logo on this site is warm and bright and manages to sync together many different therapists' work into one cohesive brand identity.

DBT Eastside

http://www.dbteastside.com

I am biased- I created this site.  But I love the warmth they chose for their colors coupled with modern lettering and custom logo work.  

Talk Space

http://www.talkspace.com/

This website makes it very clear they are offering online therapy- I think it would be very easy to use for prospective clients.

Open Path Collective

http://openpathcollective.org/

The clean and colorful logo on this site is really appealing to me.

 

Mental Wellness Counseling

http://www.mentalwellnesscounseling.com/

The bright imagery on this site is a little country and a little rock and roll.  I like how young this website feels.


Famous Mental Health Providers Websites

Teri Cole

https://terricole.com/

Teri is an expert in the field and has a strong established online presence.  This site is inviting and professional.

Brene Brown

http://brenebrown.com/

Brene is also very well known in the field of social work and organizational psychology.  This bright and airy webpage blends her work in both beautifully.  

John Gottman 

https://www.gottman.com/

The Gottman's recently updated their page to this more modern website design.  Their expertise is met with welcoming design.  

Dr. Julie Hanks

http://www.drjuliehanks.com/

Julie Hanks is a leader in the field for media and marketing among therapists in private practice.  Her site really highlights all her work.


About the Author:

After starting two successful private practices right out of graduate school, other therapists started calling on Gina Senarighi for marketing help.  

Today she coffers business coaching for health providers who want to build and online presence in private practice with authenticity.  Her business coaching clients appreciate her enthusiastic encouragement and unique ability to make the overwhelm of social media, blogging, and website writing easy to manage.  

Join her business coaching for therapists group, to find supportive community and efficiently fill your practice.  

Do You Need a Counseling Practice Logo?

Do You Need a Counseling Practice Logo? | Marketing Coaching for Therapists

A logo is a branded image you use as a part of your business identity.  Lots of therapists make their practice work without one, but as more and more therapists use creative individualized marketing in practice many are starting to consider including a unique logo in their business plan.

A strong logo is an important part of your private practice branding but not an essential first step in starting your business.  It can be very expensive to work with a designer to create something unique.  If you don't have the funds, a logo is one step you could wait on as your practice develops.

Here are some of the reasons you would choose to include a logo.  

It lets clients know you take your professional work and business seriously.

It communicates your expertise by watermarking your creations (e-books, e-courses, handouts, forms).

It's versatile- you can use it in letterhead, business cards, online and off.

It's consistent- it helps clients see you are visually reliable no matter where they find you.

When creating a logo with a designer it will help to create a collection of logos you know your ideal client would like.  I suggest starting a Pinterest board to collect your images online.  

I am including many of the type-based logos we have created for clients below for your inspiration and consideration. if you would like to talk about creating a counseling practice logo give me a call for a consultation.  I am happy to help you!   

therapist business logo | branding for private practicr

About the Author:

After starting two successful private practices right out of graduate school, other therapists started calling on Gina Senarighi for marketing help.  

Today she coffers business coaching for health providers who want to build and online presence in private practice with authenticity.  Her business coaching clients appreciate her enthusiastic encouragement and unique ability to make the overwhelm of social media, blogging, and website writing easy to manage.  

Join her business coaching for therapists group, to find supportive community and efficiently fill your practice.  

If It Doesn't Light You Up, You're Not the Right Person For the Job

Danielle La Porte | Purpose in Counseling | Therapist Purpose | Meaningful Work

What would change if instead of referring clients out only when we know they're not right for us, what if we got better at what we're best at?

What if we trusted there are enough clients for all of us?  

What if we honored what is best in each of us and shifted to a strive for mastery, instead of focusing on filling hours?

When I shifted from taking nearly any client who walked through the door, to serving only the clients I absolutely know I can help.  When I moved from scarcity-based open doors on my practice, to more carefully selecting clients who I LOVED working with.  

Our clients deserve a provider who is lit up about working with them.

I realized quickly I needed to create a stronger referral list.  I started asking other counselors who lights them up in their work.  I focused my energy on building a referral list of providers I could be proud to share on the internet (actually bragging about their strengths).  

It became clear, when I focus only on the work I am great at more of the right clients started showing up. 

The more clear I got the more it happened.

The more I could speak directly to them online and in person the more they started saying yes.  

But what's even better is once I started referring out more clients I received more referrals.  The more I fortified my web of referrals the more it nourished me and my therapy business.  

My point: don't be afraid to focus your work and refer out.  You and your clients deserve to be lit up by this work.

Give yourself permission to focus on your true joy in your work.  

Give yourself permission to say no to clients who don't fit your dream practice.   

Shoft your focus to only the work that lights you up this week.  Notice what changes.  


If you want help identifying your niche with real focus download this free 5-day e-course today:


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media.

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

The Four Biggest Social Media Mistakes Made by Therapists

Four Social Media Mistakes Therapists  AMplified Practice Coaching for Therapists.jpg

Lots of therapists want to start using social media to increase the reach of their online presence.  

But starting out on the wrong foot in social media can leave you spinning your wheels with ineffective strategy. 

All too often private practice counselors jump in too quickly and make one of these four mistakes in social media.  I'll outline them below to help you stay on the right track:

 

1.     Breaking Promises

Creating a consistent and credible online presence can really help you build trust with prospective clients.  This means following through on agreements can help build rapport even when you're not present.  

Unfortunately, it can also break trust and diminish credibility if you miss the mark.  

Case in point: breaking promises.  

When you create social media profiles for your business and especially when you link them to your website you are offering them as an opportunity for clients to connect.  

So if you aren't using the social media profile anymore, never have, or step away for a while it leaves a gap for the client.  

To keep your social media promises in this sense all you have to do is commit to posting daily on whatever platform you share with clients.  If you're not ready to commit to that kind of social media availability, wait until you are to move into this arena.

2.     Poor Boundaries

Boundaries are one of the biggest concerns most counselors face when considering social media marketing.  We worry about crossover from our personal accounts to our professional relationships.  

For this reason it's important you identify which accounts you want to use to market your practice and post only professional content. This increases credibility and helps keep a consistent message for prospective clients who want to work with you.

3.      Offputting Privacy Settings

The other way therapists often mis-use social media is by setting the wrong privacy boundaries.  Accounts on Twitter and Instagram you have the option for you to make your profile private.  When you are set on private others can see your profile picture, name, and that your profile is private.  

This is a great option if you plan to use the account for your personal life only.  It works well for twitter and instagram specifically because there really is no privacy on those sites if you choose to use them.  

However, if you want to direct your clients there either through links on your site or by using your therapy business name  or credentials in your account having a private account is confusing to your prospective clients.

This privacy block confuses prospective clients who think you're using twitter and instagram marketing and resource sharing.  For example, instead of using "Gina Senarighi MFT CPC" as my account name I might use "Gina Senarighi" only to help avoid crossover.  And instead of linking it to my professional website or email signature, I would only share it with friends and family.

Remember, even with your privacy set on these accounts twitter and instagram own the things you share and they can change their privacy settings anytime.  To be on the safe side I recommend you don't share anything you don't want clients to find online.  

4.     Wrong Target

The final social media mistake I see counselors in private practice making is simply not knowing who they are marketing to.  You can always create a strong presence online with social media casting a wide net, but each social media platform has a different reputation with specific audiences.  You can spend a lot of time and energy with little return this way.

If you want a more effective strategy you want to take time to research the different social media available and the audiences who engage most.  Some populations are online more than others and some platforms are more popular with teens or women while others are focused on tech professionals or social media geeks.  

 

Social media can definitely support your private practice growth.  Having a clear plan can help you use social media wisely to market your practice.  Take time creating a plan to you can make the most of your time using these great tools.  

If you want 1:1 help creating a social media plan that reaches the right clients for your practice schedule a consultation with me now.  I am happy to help.  

And if you want a supportive community to talk through marketing ideas join the conversation on the private Authentic Marketing for Therapists in Private Practice facebook group.


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

25 Writing Prompts to Start Your Counseling Practice Website

Writing Prompts for Therapy Sites | Therapist Websites | Amplified Practice Business Coaching for Therapists

Getting the ball rolling when you start your DIY Counseling Website is not easy.  Most the clients I help with websites really struggle to create copy (writing on your website) that's engaging and clear for potential counseling clients.  

It is really easy to write boring uninspired copy using tons of jargon on a counseling site.  While it may be factual, it certainly isn't engaging for prospective therapy clients.  

Today's clients read your site- and when they do they aren't looking for the basic facts, they want to get a feel for your voice and they way you work.   

Use the website copy prompts below to get the creativity flowing.  If you can commit to spending five minutes free writing responses to each prompt they will help you clarify the messages you want to share online.  

If you want 1:1 help creating copy for your site schedule a consultation with me to see if I can help your new counseling practice grow in the direction of your dreams. 

  1. What I love about counseling...

  2. Why I started out in the field of mental health...

  3. Why I continue working as a therapist now...

  4. Three personal things I can share with clients without worrying about ethical concerns are...

  5. I went to school to learn...

  6. Counseling sessions with me are unique because...

  7. I believe psychotherapy can change people by...

  8. What I want clients to feel after working with me...

  9. I get inspired by clients who...

  10. The most incredible transformations I have seen in clients are...

  11. If I had to pick five words to describe my ideal clients they are...

  12. One truth I know about my ideal clients is...

  13. I know my clients really struggle with...

  14. When my client is up all night worrying, they're thinking...

  15. When my client daydreams about a better future they see...

  16. The change my client is seeking is...

  17. When my current clients describe counseling with me they say...

  18. My client's biggest concern is...

  19. My client's have already tried things to fix this problem.  They've tried...

  20. My client's greatest strength is...

  21. Most of my client needs to know...

  22. When we are done working together I hope my clients...

  23. Three resources I share most often are...

  24. My greatest hopes for long-term clients are...

  25. My work impacts the world by...

Try using these prompts and see how they help you re-imagine your website copy today.  

If you want a group of supportive professionals to bounce writing ideas off join the private Authentic Marketing for Therapists facebook group and share a sample!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Counseling Supervision vs Private Practice Coaching: The Differences You Need to Know

Counseling Supervision vs Business Coaching for Therapists | Private Practice Coach | Supervision in Counseling

Supervision vs Counseling

Doing great work in private practice requires support.  Sometimes you need a great counseling supervision to think through a problem, and other times you need to hire a private practice business coach.  

Knowing which kind of support you need isn't always easy to determine.  I outlined a few key differences below to help you find what you need to grow your counseling practice.  

Counseling Supervision

A counseling supervisor provides consultation to new therapists. They may also advise licensed practitioners in difficult or unique situations.  Supervisors might do any of the following:

  • walk you through professional ethics concerns 

  • help you track pre-licensure hours

  • consult on stuck or tricky cases

  • assist in psychotherapy case consultation

  • advise on methods for treatment with therapy clients

  • support you through countertransference or personal dilemmas that arise in session

  • review diagnostic codes, insurance paneling, or client files

  • review for your licensing exams

  • navigate conversations with your licensing board

Counseling supervisors are ultimately responsible for the well-being of their supervisee's clients.  They keep record of your meetings to help ensure you're on the right track.  As experienced professionals, they also help new counselors develop a professional identity.

This role is critical to success as a new practitioner so it is essential you find a well-qualified supervisor who is a good fit for your work.  I recommend interviewing a few supervisors to assess their fit for your work and professional growth.  Here are a few questions I ask to interview supervisors before working with them:

  • Are you credentialed to provide the kind of supervision I need?

  • Do your specializations and trainings align with my interests and passions in private practice?

  • How do you structure supervision meetings?  How should I prepare for our work together?

  • How often will you review my files, listen to recorded sessions, or view videos of my work for feedback?

  • What can I expect regarding our contact outside of face to face meetings?  What if I need support after hours? 

  • How do you measure success in counseling work?  How do you assess growth in practitioners?

  • What motivates you to work as a supervisor? What have been some of your greatest successes in supervision?  What is your greatest challenge?

Read more about counseling supervision on the APA website

Just like a counseling relationship, it's  imperative you have a strong, trusting relationship with your supervisor. If you feel you can’t tell them things, it may be time to move on. You can change supervisors whenever you like (just be sure to update your licensing board). Your professional development is the key focus here.

Private Practice Coaching

But being a trained clinical supervisor doesn't always mean you know anything about creating a sustainable business in private practice.  Hiring a private practice coach is all about reaching the right clients, marketing online, growing your income, and running a small business in a modern world.  

Coaching is different from supervision in a few key ways:

  • Coaching is not a regulated field, so your coach may not have any certification or training.

  • Coaching is focused on your practice business growth and identity as a business person- not your in-session therapeutic work (diagnostics and stuck cases). 

  • Coaching will not meet your requirements for supervision if you are a pre-licensed or intern counselor (ethics and training requirements). 

  • Coaches can practice beyond state lines so you can meet with one from anywhere if you respect their work. 

Unlike supervision, coaching will help you:

  • Effectively reach the right clients through social media, blogging, and other marketing strategy

  • Develop an integrity-based business plan

  • Create a financial plan for your therapy business to make a decent counseling income

  • Use your time wisely in growing your business by choosing a clear plan

  • Make running a psychotherapy business easier with useful resources, plans, and tools

  • Build an authentic online presence (social media, website, videos etc)

  • Understand Search Engine Optimization (SEO) or how to get found on google

  • Overcome money blocks and limited thinking about practice growth

Read more about effective business coaching on Forbes.com

If you hire a business coach for private practice, you want to know they are credible and can be trusted with your work.  Because the field of coaching is wide open there are a lot of folks offering coaching services with varying degrees of training.  

Similar to supervision, hiring a coach means taking your counseling business seriously.  It's really important you interview a few coaches to assess their skills and match for your private practice needs.  Here are a few questions I recommend asking:

  • What qualifies you to coach private practice therapists?  Do you have any coaching certifications or training?

  • Have you built or run a financially sustainable private practice?

  • What formal training do you have in marketing, business, or social media?

  • What can I expect regarding our contact outside of face to face meetings?  What if I need support after hours? 

  • How do you assess growth in the business of counseling?

  • What motivates you to work as a coach? What have been some of your greatest successes in coaching?  What is your greatest challenge?

  • What specific business-building issues have you helped previous coaching clients overcome?

I believe if you take your private practice business seriously you will require the services of both a supervisor and a coach.  Find supervisors near you by checking with your local licensing board.  Find a coach through the International Coach Federation website, or give me a call for a consultation and I can support you or refer you to another coach.  


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

30 Reasons to Hire a Private Practice Business Coach

Reasons to Hire a Counseling Practice Coach | Business Coach for Therapists

Not every therapist understands how hiring a business coach can improve private practice.  Here's a quick list of thirty reasons you might hire a coach in private practice:

  1. You want to help more clients

  2. The mere idea of putting your face on a website scares the heck out of you

  3. You're super overwhelmed by technology

  4. You moved to a new area and are starting over

  5. Leaving agency work behind seems like a far off dream

  6. You worry you won't get any clients if you start a private practice

  7. You want to make more money in private practice

  8. Building a website sounds like a drag

  9. Social media intimidates you

  10. You have trouble staying focused on business tasks

  11. You want an accountability partner to help you keep on track

  12. You want support for your writing

  13. It's time to switch focus in your counseling practice

  14. You're ready to take your private practice seriously

  15. Counseling is great, but you want additional income streams

  16. You know hat you need to do, but somehow manage to put it off every time

  17. You want to market your work without sounding salesy

  18. There's so much great general information out there but you want help applying it to your dream clients

  19. You don't know what to write on your site

  20. You want sustainable private practice income to fill the gaps on slow weeks

  21. Your goal is a full private practice

  22. You want to podcast but starting one is daunting

  23. Trying to understand SEO gives you a headache

  24. Your intakes have slowed (or stopped)

  25. Your clients aren't paying you enough

  26. There are already so many therapists out there you worry you won't stand out

  27. Imposter syndrome sets in and says "Who do you think you are?" every time you think about making a private practice website

  28. You want more credibility and notoriety

  29. You have tried everything you can think of and still there's no traffic on your website

  30. You want greater confidence talking about your therapy business at networking events

If you want help from a community of supportive therapists, join the private Authentic Marketing for Therapists in Private Practice facebook group here so we can help your business grow!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Six Resources for Online Counseling in Private Practice

Six Essential Resources to Provide Online Counseling | Virtual Counseling | HIPPA Online Counseling

So you're considering offering online counseling to grow your private practice.  This can be a great way to offer you and your clients some flexibility and ease of access to services.

But before you begin there are a few considerations and resources you're going to want to check out to be sure you're offering confidential and ethical services.  

Your Starting Place for All Things New and Exciting

As with any major change in your practice moving online has specific implications depending on where you are practicing.  Each US state and many national countries have their own unique provisions related to virtual counseling.  Without guidance it can get confusing so find the Licensing Board in your area to start on the right path.  

I highly recommend reading more on HIPPA compliance and ethics concerns from Roy Huggins at Person-Centered Tech.

Distance Counseling Training and Online Therapy Certifications

Before starting services you might want to consider getting some real training in the considerations, ethics, and technology implications for you and your clients.  Both the Zur Institute and the Center for Credentialing and Education offer Distance Credentialed Counselor Certifications to help you really know what you're doing.   

HIPPA-Ready Video Chat Platforms for Online Counseling

Once you have checked with your board and feel equipped with training there are HIPPA compliant platforms to consider as you begin online counseling.  It is essential to use a service that takes client privacy seriously.  

Check out the list below for three options on pricing and features:

Combating Isolation

Before you begin actual client work you might want to consider getting professional support in the form of supervision (check with your licensing board for credentialed supervisors in your area) and collegial community.  

There are many online professional groups for therapists working in this arena and finding one can be incredibly useful for your long-term plans in the field of online counseling.  

Best of luck to you on this new online endeavor!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Why You Need a Website

Why You Need a Private Practice Website | Amplified Practice Coaching for Therapists

One of the biggest mistakes I see in private practice today is believing the myth you can have a prosperous therapy business without a website. 

While that may be true for businesses fifteen years ago, it is simply not realistic for counselors in private practice today.  

Even if you have a robust facebook page or psychology today profile, a website is essential to a successful practice.

There are a number of reasons you need a website.  I'll outline those below.

Why you need a website:

1. To reach more clients

Modern clients use the internet

Clients use the internet to search for everything now.  They are going to use it to find you.  If you don't have a site you are missing hundreds of opportunities to connect with prospective therapy clients.  

24/7 availability

Although you may not be on call- your web site is.  A site never stops working for you. Even if clients are searching for you at 3:00 A.M. they can find resources you've shared and ways to connect during business hours.

2. To increase your credibility

Having a website is a great way for your to demonstrate your knowledge and expertise to prospective clients and referral sources.  

Give information generously

One great way to support prospective clients (even those you never work with) is to provide useful information on your website.  Having a site creates a space for your to offer tools, links, and other resources for folks who are suffering- even if you never meet!

This is one way to help people who cannot afford counseling, or who may not engage for quote some time to try implementing change in their lives on their own.  You can support them well before they decide to become a client.

Demonstrate your training and  expertise

Sharing information so generously allows potential clients to see all the tools and resources you know about specific topic areas.  

Clients come to us because they want tools- so share some!  Blogging, offering worksheets, recording meditations, sharing resources all demonstrate the wealth of training and knowledge you are able to share with new clients.

3. To create clarity with new counseling clients

You want your clients to have a clear idea of what your work is like, and what to expect from sessions.

Provide expectations, forms, guidelines

One of the best outcomes of having my website updated is having clear expectations for new clients outlined.  All my forms and professional disclosure information is easy to find and my specializations are clear for referral sources and colleagues.  

The more specific I became in my site- the better fit the clients were who found me.

4. To build trust and rapport with therapy clients

Offer consistency to build trust

We all know, building trust is essential with clients in therapy.  Having a clear and reliable website, branding blog, and social media plan allows clients to see consistency in your message and grow trust before you ever meet.

5. To demonstrate empathy when your clients need it most

Let your clients know you understand

If nothing else, you want your potential clients to leave your website feeling understood.  Get clear about who you want to work with (and who you work best with) and what they are most looking for when they search for you.  

Use the copy (writing) on your site to express understanding and offer tools and resources that will help then with the problem they are focused on.

Building a website doesn't have to be difficult- or cost a ton of money.  If you'd like help building an easy to use private practice website contact me for a consultation- I would love to help!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

How to Use Facebook Groups to Increase Therapy Client Referrals

Increase Therapy Client Referrals with Counseling Facebook Groups | Business Coaching for Therapists

Becoming an active member of social media groups is one way to increase credibility and referrals among mental health practitioners. It's the new business networking event- just without physical business cards.

It's pretty easy to make connections all over the globe and establish yourself as knowledgeable and reliable in private practice through facebook networking.  However, if you're not careful about HOW you write your introductions and responses you could be missing out on referrals and collaboration opportunities.

There are four important pieces of information that get left out in the online networking world. Be sure to include these to make the most of your online group memberships.

Four elements of a successful facebook group introduction for therapists:

1. My actual name (not my facebook alias) so other practitioners can find me, contact me, look me up for referrals

  • "My non-facebook name is Gina Senarighi"
  • "Offline I practice as Gina Senarighi"
  • "My name at work is Gina Senarighi"

2. My practice's geographic location so other practitioners know if clients are near me for better referrals

  • "I practice in Southeast Portland, Or"
  • "I have an office in University District and Green Lake neighborhoods in Seattle WA"
  • "I am moving to Pasadena, CA and could use help connecting with more clients and practitioners in the area."

3. A one sentence description of my ideal client

  • "I love working with women executives who are considering parenthood."
  • "I work with polyamorous couples"
  • "I love helping female combat vets return to life in the states"
  • "I help families of teens with autism navigate the healthcare system"

4. A link to your private practice website and facebook page (again, so referral sources can find you easily.

  • "You can read more about my work at www.amplifiedgood.com"
  • "Check out my new blog on my private practice site www.uncommonlovepdx.com"
  • "I have a few resources for clients in my focus area on my site www.amplifiedgood.com"

If you've already sent an introduction and your self critic is in full alarm "Oh no!  I did it wrong!"  Don't worry.  You can always re-introduce yourself.  Try something like this:

"Hi!  I wanted to send a quick hello to all of you to re-introduce my practice.  My offline name is Gina Senarighi, and I work with couples considering opening their relationships in Portland, Oregon and online.  If you're interested in learning more about these couples check out my website: www.uncommonlovepdx.com or give me a call- I love talking with other therapists about the work I do!"  

It's that simple.  

Making it as easy as possible for others to refer to you can greatly improve the referrals you receive through online networking groups.

Join the Authentic Marketing for Private Practice Facebook Group and try it out how!


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Eight Non-Therapist Business Coaches You Should Follow

Eight Non-Therapist Business Coaches You Should Follow | Amplified Practice Business Coach for Counselors

Yes, as therapists we work in a unique field unlike any other.  We have intense relationships, navigate powerful ethical decisions, and support people through some of the most intense moments of their lives.

When we want to grow our work it makes sense to rely on private practice business coaches who have built successful practices.

But in the day-to-day business of it all, there is a LOT to learn from people outside the field of psychotherapy.  Here are five of my favorites.

Jenny Shih

Jenny has been a favorite of mine for a long time (and not just because she's also an Oregonian).  She's been an incredible business coach for online businesses and solopreneurs for many years- but here's why she's great for therapists: Jenny really emphasizes human connection and meaningful 1:1 interaction.  

Of all the big name coaches I have followed, Jenny offers the most personalized attention.  You really feel cared for even though she has a HUGE following.  As therapists we want our clients to feel that kind of care online too.

Tara Gentile

If you are shy about selling Tara is the teacher for you.  She offers incredible online resources for free all the time (check out the 30 days of videos she's offering right now on facebook).  You can also take classes with her on CreativeLive.  More than that she created a model called the Quiet Power Strategy all about authenticity in selling and marketing online.  I know you're going to love her.

Erika Madden

Generosity is key in online marketing and it is a critical part of demonstrating credibility and expertise as a therapist.  Erika runs a site called Olyvia with an outstanding library of resources and tools for online marketing and branding.  I mean lists upon lists upon lists of really useful stuff just waiting for you over there- go get it. 

Holly Gillen

Holly is my go-to for all things video.  She is clear and to the point and offers video tips almost every day on facebook, youtube, and periscope.  Holly's real talk and enthusiasm will get you through the most stuck parts of video creation.  As internet marketing turns more and more to video following Holly will help us all move in the direction of the future.  

Marie Forleo

Marie founded B-School, the source my original awakening to marketing online.  She has more recently focused on general well-being in her quirky videos, but the content she does share on copy, marketing, and branding is clear, easy-to-follow and priceless. I mean literally priceless; she posts free well-produced videos online almost every day.

Amber McCue

Most therapists I know struggle to organize their administrative processes.  This is why you need to follow Amber.  Her strength is in streamlining systems for maximum efficiency (and doing it with style and spunk).  One of my favorite tools she offers is a yearly "Planathon" in November where she supports thousands of business owners in getting organized for the year ahead.  You don't want to miss it- join me there!

Yes Yes Marsha

Marketing as a therapist is all about authenticity and connection- and this is why you need to follow Yes Yes Marsha.  Her focus is on being unforgettable, and her videos certainly are.  She dances, wears costumes, and plays all while making clear points about connecting more meaningfully in person and online.  Yes yes, you can be silly and professional.

Danielle LaPorte

Danielle is a total badass.  For the therapists who wonder about how to integrate beliefs, spirituality, soul, and a touch of woo into their online marketing Danielle is a great role model.  Her blog will make you laugh and cry and leave you inspired to do better in the world. She's also a writing coach and a highly successful speaker.  Imagine a rockstar, a poet and a shaman all came together and you have Danielle.     

If you want support from a coach with IS also a successful therapist give me a call for a consultation, I am happy to help you find success.


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

The Basics of SEO for Therapist Websites

SEO stands for search engine optimization- it's how you make sure clients can find you when they search for you on google (or bing, or yahoo).

If you want to connect with clients you need a website, but you also need it to be found.

Google is the best referral source you can partner with.  It will send you clients 24/7 for free without ever meeting you.  SEO is how you nurture that relationship.

Here's how:

The Kennedy Center Honors of Private Practice

Honoring Private Practice | Business Coaching for Therapists

I have watched this video now four times today.

And while I shared my personal reflections on my private practice page, there are professional implications here too.

I love seeing Aretha do her work with this much energy, presence, and passion after fifty years on the job.

I want to be this proud of and strong in my work tomorrow and fifty years from now.

There are days I feel these solid in my work as a therapist- days where this might even be my theme song.

I want more of those days in 2016.

Here's to each of us having our own Kennedy Center Honors-worthy work of our own.  

Click the image of Aretha Franklin to link to the full performance.

If you want to get clear about your goals in private practice for 2016 download the Goal Setting Guide for Private Practice here and start the new year strong.  


Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Step 2: Building a Successful Private Practice in 2016

Successful Private Practice | Building a Private Practice | Private Practice Goals

So many of you have written me asking how to set things up to increase income and build sustainable practices in 2016.  I wanted to send out this three-part series to shape your business plan in 2016.

Check out Part 1 right here.

The second part is my favorite because it is all about dreaming.  Dreaming is simple, but it's value is not to be overlooked.  Without a clear dream it is impossible to move in the right direction.  But few of us set aside real time to dream.  

I created this free guide to help you get to know your dream counseling practice. Download it and spend a little time today getting clearer about your dream private practice so you can start to build it in the new year.  

I know this is a lot of reflection and introspection, but (just like with so many of our counseling clients) reflection and clarity is the foundation for forward action.  Don't breeze through these activities.  Take real time to reflect.

If you want support moving forward in private practice next year give me a call for a coaching session.  I'd love to support your work!


Therapist Marketing Plan | Private Practice Marketing

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Brene Brown, Sweaty Creatives, & Your Therapist Blog

Brene Brown and Your Therapy Blog | Therapist Blogger | Private Practice Business Coach

The biggest hurdles around marketing for most therapists in private practice are about showing up and being seen in the world.  

It's terrifying for most of us, after all our years of disappearing and trying to be neutral to share our voice in the world.  It's doubly terrifying to share our voice in such a large public forum as the world wide web.

And yet, having a website  is essential to filling a private practice in our modern world.  Not having a site, relying only on Psychology Today, and networking only with business cards is not a sustainable model. 

While the business and marketing training I took helped me grow my practice enormously, the biggest challenges for me were also about showing up, letting my voice be heard, and sharing a little bit more online.  

I was in the midst of this struggle when I trained with Dr. Brene Brown to become a Daring Way Facilitator.  The curriculum I learned there revolutionized the way I see vulnerability, courage and showing up in my business and marketing.  

I've led countless trainings for therapists based on this material since, and have learned I was not alone.  Most counseling professionals have paralyzing fears about beeing seen, showing off, or playing big in marketing a private practice.

While most of us have watched Brene's infamous TED Talk, most therapists haven't seen this talk she gave to an audience of creatives at the 99U conference in 2013.  I find it especially applicable to the kind of creativity and courage we are working with as therapist bloggers.  

Watch here:

The three main critics you want to watch out for when you start showing up more are

Shame

Shame will sneak in and tell you, you are not worthy of this online space, no one cares, and you will just sound arrogant/ignorant/or something else awful.  It wants you to question you and your blog's value. 

Scarcity

Scarcity wants you to worry about the resources available to you.  It will tell you there aren't enough clients to go around, you don't have enough time or energy, you don't know enough.  Scarcity wants you to play small.  

Comparison

Comparison will lie to you.  They will say someone else is doing this better than you.  They have prettier graphics, more followers, more credentials.  Comparison tells you that everyone else has already said or done something better than you ever could.  Comparison wants you stuck in place.  

In the video Brene suggests naming the critics when they show up to help reclaim your power.  

Instead of trying to ignore these critics or letting them overpower you, tell them, "I see you, I hear you, but I'm going to do this anyway.  I am not interested in your feedback."

And rely on friends, empathetic colleagues, and authentic supporters who can help hold you up when you fall.  If you need more community, you may want to join the Blog Brave Group Coaching Program to get your blog rolling with courage and integrity in 2016.  

Or, if you're interested in getting the support of a private practice coach, set up a Dream Practice Consultation to see how I can be this kind of supporter for you.

Finally, as you begin daring to show up online it is essential you have a solid self-compassion practice in place.  Because we are our own worst critics being able to practice self-compassion is both one of the most challenging parts of this curriculum and the most valuable.  

Take these suggestions to heart as you start your courageous blogging practice.  If you want to share marketing and other showing up success stories join us in the Authentic Marketing for Therapists private facebook group.  We want to cheer you on!

 


business coaching for private practice | mental health marketing

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Step 1: Building a Strong Private Practice in 2016

Strong Private Practice 2016 | Amplified Practice Coaching for Therapists

Happy New Year!  

Or, almost New Year.  

So many of you have written me asking how to set things up to increase income and build sustainable practices in 2016.  I wanted to send out this three-part series to shape your business plan in 2016.

The first part is the MOST overlooked- and maybe the most valuable.  Before starting to plan, take a moment to look back over the last year's google analytics for your website and answer the following questions:

1) Which online platforms (social media pages, facebook groups, linkedin communities, etc) brought me the most clients?  Which brought the most referrals?  Which options grew my following, or increased my site traffic?

2) Which blog posts generated the most traffic to my site?  Which parts of my site are most visited?  Where do I lose visitors most often?

3) Which new clients were the most rewarding for me to work with?  How did they find me?  What were their main concerns when they arrived at my office?


Taking an assessment of last year's most useful investments helps you become more efficient in planning this year.  

With this information you can generate better site content, edit the content you have, and share with focus (instead of spinning your wheels).  

You can read part two right here.

If you want more in-depth help creating a sustainable easy-to-manage practice, give me a call for a consultation.  I am happy to help you out!  

Or if you prefer learning in a group, join the Blog Brave Group Coaching Program.  Enrollment just opened:


coach for therapists | business coach for therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

SEO Checklist for Therapist Sites

SEO for Therapists | Amplified Practice | Business Coach for Therapists

Hello therapist colleagues!  

I have been using a website checklist for SEO and had to share it here.  If you don't already know, SEO means search engine optimization.  

Focusing on SEO is how you make sure your website is found by search engines (Google, yahoo, bing etc).  

Check out the checklist for your site below.  Just click the boxes next to each to be sure your therapist site is good to go for local searches.  

There are plenty of links for more information here, and you can contact me for a consultation to learn more!


Gina Senarighi | Coach for Therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

Get Clients From Your Site to Your Counseling Office

More Counseling Clients on the Couch | Amplified Practice Business Coach for Therapists

Okay, so you know having a website is critical to private practice success in a modern world, but how do you get website traffic to convert into office visits with paying clients?


A clear, inviting site is vital- but there are a few spots many of us miss in developing therapist websites.  

If you have your site set up, here are the key areas you can clean up in a couple minutes to bring more traffic in your door:  

 


Check your contact information

The point of a site is to get folks to contact you- right?  Let's make sure it's super easy for them.

This step is simple (but often overlooked): make sure your contact information is correct and easily visible on every page of your site. Yes, every single page- we want them to be able to contact you whenever they are ready- without clicking through to other pages.

Having a google maps link available will also help clients find you. If you haven't made one before there's an easy tutorial here.

Use a scheduling link

Remember, clients are often in crisis when they contact us so we want to make it as easy as possible for clients to move from our site to an appointment.  Asking them to get out their phones to type in a number is too much for many modern clients.  

Using an online scheduling tool to help clients say yes to an initial session with ease. I use Acuity Scheduling for my free screening consultations (before they become clients) but there are many other tools (some of which are HIPPA compliant and will also handle your billing and case files).

Use client language

Clients want to know how you can help them.  Use their language instead of jargon about your training or therapeutic orientation to help them know clearly and easily what you can offer and how you help.

Make your offering clear

Most clients will spend under 10 seconds on a site before deciding if they want more information- or leaving to check another therapist's site.  Be sure your homepage clearly says you offer counseling, or therapy in a specific form (therapy for teens, couples counseling, premarital consultations, christian counseling etc).  

If it's easy to understand quickly clients will be far more likely to explore your site for more information (and set up a consultation).  

Clean up your about page

The about page is the most visited page on most therapists' sites.  Use this page to get clear by writing from the client's perspective, tell them what makes you passionate about this work and what makes your work unique.   

If you outline your training and education make sure it's clear to the client how your training applies to helping them (for more on what to write on your site click here).  

Answer the phone

Here's where a lot of therapists miss potential clients.  If they call you, they want to see you- set a time near the end of each day and be sure you return each and every call.  

Here's a rule of thumb: if you don't have time to return calls, you don't have time to take new clients.  

Follow up

Finally, follow up is one of the places many therapists miss opportunities with new clients.  If you miss a call, or someone doesn't give a call back, do take the time to reach out one more time just to be sure they have the referrals they need, or to let them know you have a new opening.  

I can't tell you how many of my clients have appreciated this follow up and have told me how few therapists actually followed up with them.  Lots of clients are out their writing for a call back, if you are the therapist who does you will have an advantage in filling your caseload.

 

There you have it- seven simple tips to fill your couch.  Take a few minutes this week to tune up your site and notice how it helps connect clients to your work in the coming months.  

If you want further help building your private practice site, or developing a purposeful practice schedule a free consultation here.  I am always happy to talk with other providers to help you build your business.



Private Practice Marketing | Marketing plan for therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.

6 Tips to Make Blogging Easy

Six Tips to Make Blogging Easy | Amplified Practice Blogging for Therapists

I get it; you barely have time to write case notes- let along blog every single week.  Plus, you have a whole personal life, family and/or day job you're BUSY- blogging just feels like one more thing.

But blogging is essential to a thriving private practice in today's world.  It helps increase SEO and traffic to your site and helps the right clients find their way to you.

Most of the therapists I coach say they want an increase in SEO and traffic to their website- but they can't get up the gusto to start blogging.  

I wrote out seven simple tips to get your blogging organized.  Check them out below.  

Blog tips for therapists 

1. Schedule blog writing out

Having a blog schedule keeps you committed and organized.  I set an appointment each week for my blogs.  Seriously, I write in "appointment with future clients" one hour to help me remember how important this blog time is- I am connecting with future clients. I'm not going to blow that off.  

2. Use an editorial calendar

Having a clear plan for your blogging endeavors means having focused and efficient writing time when you actually do sit down to write it out.  If you aren't using an editorial calendar now, you can download my free template here (and watch a video on how I use the calendar to keep three blogs going strong).  

3. Back up your writing

Nothing is worse than dedicating tons of time to writing and then losing everything.  I learned this lesson the hard way when I switched sites last year- I lost over 100 blog posts in one split second.  Having a copy saved (I save mine in dropbox so I can get at them anywhere) means less time in the future re-writing if something is lost.

Backing up my work also means I can easily re-write posts and tailor them to new or seasonally appropriate themes later.  How to Set Boundaries at Your Gay Wedding becomes Coming Out at Christmas: Setting Boundaries with Family with just a little tailoring.

4. Invite guest blogs

Collaborating with other professionals is a great way to get both your blogs written on time, and to expand the reach of your audience.  

Make a list of other professionals you admire and invite them to share a post, or find a specific post and ask the author if they're willing to tailor it to share on your site as a guest post.  

5. Do a resource roundup

I know you have resources you share with clients regularly.  Make a list of your most commonly referred books, workshops, thought leaders, or blogs and write a post on them.  

List the resources and how they can help with a short description of why each is useful and voila!  There's your blog post.  You can do this quarterly or monthly as well.

6. Interview others

Another great way to connect with practitioners you admire is to start a series of interviews.  Some of my colleagues at Be Nourished do this with their Body Trust Insights series, and it's both an easy way for them to write blogs and a simple way to connect with other practitioners and create collaboration opportunities. 

If you want more help blogging bravely in 2016 join the Blog Brave group coaching series to get your writing rolling with integrity and ease.  Click the image below for more information.


Therapist Social Media | Social Media for Therapists

Gina Senarighi is a business coach for therapists, social media strategist, and author. With careful planning and strategic marketing, in under one year she lead three thriving therapy practices.  

Gina has quickly become a trusted voice on authenticity in marketing as an author, teacher, and guest expert on local and national media. 

Due to her successes in therapy business she's been coaching other therapists to grow their counseling practices with ease and integrity.   

Join her Daring Way for Therapists Retreat or online coaching community for therapists and start building the practice of your dreams.